Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Side Payments in Marketing
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theory
Theorie
52
Consumer behaviour
42
Konsumentenverhalten
42
USA
24
United States
24
Marketing
15
Experiment
13
Internet marketing
13
Marketing theory
12
Marketingtheorie
12
pricing
12
Bargaining theory
11
Entscheidung
11
Markenartikel
11
Marktforschung
11
Online-Marketing
11
Preismanagement
11
Pricing strategy
11
Verhandlungstheorie
11
Conjoint analysis
10
Conjoint-Analyse
10
New product development
10
Produktentwicklung
10
Theory of the firm
10
Beziehungsmarketing
9
Brand
9
Decision
9
Feldforschung
9
Field research
9
Innovation
9
Relationship marketing
9
Theorie der Unternehmung
9
Distribution channel
8
Game theory
8
Learning process
8
Lernprozess
8
Product quality
8
Produktgestaltung
8
Produktqualität
8
more ...
less ...
Online availability
All
Free
9
Undetermined
3
Type of publication
All
Article
37
Book / Working Paper
15
Type of publication (narrower categories)
All
Article in journal
30
Aufsatz in Zeitschrift
30
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Aufsatz im Buch
2
Book section
2
Aufsatzsammlung
1
Festschrift
1
Hochschulschrift
1
Reprint
1
Rezension
1
more ...
less ...
Language
All
English
52
Author
All
Wernerfelt, Birger
32
Simester, Duncan
12
Hauser, John R.
10
Urban, Glen L.
4
Anderson, Eric T.
2
Meeuwis, Maarten
2
Montgomery, Cynthia A.
2
Parker, Jonathan A.
2
Schoar, Antoinette
2
Timoshenko, Artem
2
Zhang, Juanjuan
2
Zoumpoulis, Spyros I.
2
Aparicio, Diego
1
Balakrishnan, Srinivasan
1
Barrile, Parker
1
Bouyssou, Denis
1
Chatterjee, Sayan
1
Coughlan, Anne T.
1
Day, Richard H.
1
Eggers, Felix
1
Griffin, Abbie
1
Harvey, Nigel
1
Hilton, Denis
1
Knez, Marc
1
Liberali, Guilherme
1
Lin, Song
1
Little, John D.
1
Machina, Mark J.
1
Munier, Bertrand
1
Parker, Philip M.
1
Rao, Vithala R.
1
Roberts, John H.
1
Selove, Matthew
1
Selten, Reinhard
1
Sterman, John
1
Toubia, Olivier
1
Weber, Elke U.
1
Wensley, Robin
1
more ...
less ...
Institution
All
National Bureau of Economic Research
1
Published in...
All
Marketing science
6
Management science : journal of the Institute for Operations Research and the Management Sciences
4
The journal of business : B
4
Journal of economics & management strategy : JEMS
3
Journal of institutional and theoretical economics : JITE
2
Journal of marketing research : JMR
2
Strategic management journal
2
The American economic review
2
Brand management ; Vol. 1
1
Economica
1
Economics letters
1
Faculty & research / Insead : working paper series
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Information economics and policy : IEP
1
Journal of business strategy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economic literature
1
Journal of political economy
1
MIT Sloan Research Paper
1
MIT sloan management review
1
Marketing Letters
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
NBER Working Paper
1
NBER working paper series
1
Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
1
The Rand journal of economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
52
Showing
1
-
10
of
52
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The competitive implications of relevant-set response analysis
Hauser, John R.
- In:
Journal of marketing research : JMR
26
(
1989
)
4
,
pp. 391-405
Persistent link: https://www.econbiz.de/10001075766
Saved in:
2
On the nature and scope of the firm : an adjustment-cost theory
Wernerfelt, Birger
- In:
The journal of business : B
70
(
1997
)
4
,
pp. 489-514
Persistent link: https://www.econbiz.de/10001228878
Saved in:
3
A rational reconstruction of the compromise effect : using market data to infer utilities
Wernerfelt, Birger
- In:
Journal of consumer research : JCR ; an …
21
(
1995
)
4
,
pp. 627-633
Persistent link: https://www.econbiz.de/10001178629
Saved in:
4
Brand loyalty and market equilibrium
Wernerfelt, Birger
- In:
Marketing science
10
(
1991
)
3
,
pp. 229-245
Persistent link: https://www.econbiz.de/10001110932
Saved in:
5
General equilibrium with real time search in labor and product markets
Wernerfelt, Birger
- In:
Journal of political economy
96
(
1988
)
4
,
pp. 821-831
Persistent link: https://www.econbiz.de/10001064422
Saved in:
6
Tacit collusion in differentiated Cournot games
Wernerfelt, Birger
- In:
Economics letters
4
(
1989
),
pp. 303-306
Persistent link: https://www.econbiz.de/10001065371
Saved in:
7
Umbrella branding as a signal of new product quality : an example of signalling by posting a bond
Wernerfelt, Birger
- In:
The Rand journal of economics
19
(
1988
)
3
,
pp. 458-466
Persistent link: https://www.econbiz.de/10001066269
Saved in:
8
Reputation, monitoring, and effort
Wernerfelt, Birger
- In:
Information economics and policy : IEP
3
(
1988
)
3
,
pp. 207-218
Persistent link: https://www.econbiz.de/10001069936
Saved in:
9
Advertising content when brand choice is a signal
Wernerfelt, Birger
- In:
The journal of business : B
63
(
1990
)
1
,
pp. 91-98
Persistent link: https://www.econbiz.de/10001084905
Saved in:
10
Why should the boss own the assets?
Wernerfelt, Birger
- In:
Journal of economics & management strategy : JEMS
11
(
2002
)
3
,
pp. 473-485
Persistent link: https://www.econbiz.de/10001688196
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
