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The role of within-trip dynamics in unplanned versus planned purchase behavior

Gilbride, Timothy J.; Inman, J. Jeffrey; Melville … - In: Journal of marketing 79 (2015) 3, pp. 57-73

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Modelling attribute non-attendance in choice experiments for rural landscape valuation

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The right metrics for marketing-mix decisions

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Cross-validation, the Bayes theorem, and small-sample bias

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A unified approach to identifying, estimating and testing demand structures with aggregate scanner data

Allenby, Greg M. - In: Marketing science 8 (1989) 3, pp. 265-280

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There is no aggregation bias : why macro logit models work

Allenby, Greg M.; Rossi, Peter E. - 1988

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There is no aggregation bias : why macro logit models work

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Analyzing Platforms Goods Using Multiple-Discrete Continuous Demand Models

Howell, John R.; Allenby, Greg M. - 2019

Platform goods are commonly seen in practice. They occur when a company offers a durable product (platform) and a consumable product (component). Platform goods are desirable because they create local monopolies and increase the switching cost of products. Platform goods have been extensively...

Persistent link: https://www.econbiz.de/10014041231