Marketing is a management process directed at satisfying customer needs and wants through an exchange process.~Smith, Bucklin amp; AssociatesThus, the very essence of marketing is defined to be satisfaction of customers. Everyone wants to be treated like an individual. Customers want products...

Merchant energy trading companies manage conversion assets to exploit price differences across time, space, and sources of energy in the face of energy futures term structure risk. Financial hedging of this risk is standard practice. Market incompleteness, such as limited futures liquidity,...