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Pricing Strategies in a Dynami...
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Rao, Vithala R.
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Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
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Handbook of marketing decision models
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Pricing strategies in a dynamic duopoly : a differential game model
Chintagunta, Pradeep K.
- In:
Management science : journal of the Institute for …
42
(
1996
)
11
,
pp. 1501-1514
Persistent link: https://www.econbiz.de/10001211728
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Bundles of multi-attributed items : modeling perceptions, preferences, and choice
Rao, Vithala R.
- In:
Cross-functional innovation management : perspectives …
,
(pp. 175-190)
.
2004
Persistent link: https://www.econbiz.de/10002504222
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3
Applied conjoint analysis
Rao, Vithala R.
-
2014
Persistent link: https://www.econbiz.de/10010216011
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4
Developments in conjoint analysis
Rao, Vithala R.
- In:
Handbook of marketing decision models
,
(pp. 23-53)
.
2008
Persistent link: https://www.econbiz.de/10003755258
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5
Comments on "counterfactual inference for consumer choice across many product categories
Chintagunta, Pradeep K.
- In:
Quantitative marketing and economics : QME
19
(
2021
)
3/4
,
pp. 411-415
Persistent link: https://www.econbiz.de/10012818138
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Measurement of price effects with conjoint analysis: separating informational and allocative effects of price
Rao, Vithala R.
;
Sattler, Henrik
- In:
Conjoint measurement : methods and applications
,
(pp. 47-66)
.
1999
Persistent link: https://www.econbiz.de/10001444664
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7
An exploratory modeling of the decision process of new product selection by supermarket buyers
McLaughlin, Edward
;
Rao, Vithala R.
-
1987
Persistent link: https://www.econbiz.de/10000794940
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8
Issues in predicting the demand for a new technological product
Brockhoff, Klaus
;
Rao, Vithala R.
-
1991
Persistent link: https://www.econbiz.de/10000815469
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9
An approach to assess the importance of brand equity in acquisition decisions
Mahajan, Vijay
;
Rao, Vithala R.
;
Srivastava, Rajendra …
-
1993
Persistent link: https://www.econbiz.de/10000883450
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10
Die Validität eines Ansatzes zur Separierung der Allokations- und Informationsfunktion des Preises
Sattler, Henrik
- In:
Journal of business economics : JBE
67
(
1997
)
12
,
pp. 1285-1307
Persistent link: https://www.econbiz.de/10001232517
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