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Kulturell bedingtes Investorenverhalten : ausgewählte Probleme des Kommunikations- und Informationsprozesses der Investor relations

Enke, Margit; Reimann, Martin - 2003

Persistent link: https://www.econbiz.de/10001810470

'Q-Q' - A Two Guitar Band : Quantitative Versus Qualitative Research

Cosmin, Ichim - 2012

In our attempt to find the quality of a research paper, we are forced, at some point, to choose between qualitative or quantitative methods or to make a magic potion, by mixing the two methods. At the starting point of a great adventure, why not doctoral studies, this article presents a great...

Persistent link: https://www.econbiz.de/10014174263

A Simulated Test Marketing Model for Emerging Markets : Key Principles

Korotkov, Nikolay Y. - 2011

The majority of popular simulated test marketing models (STM) are calibrated against empirical data obtained from the mature markets of North America and Western Europe. Not surprisingly, these models achieve much lower accuracy when directly applied in relatively unexplored emerging markets,...

Persistent link: https://www.econbiz.de/10014176686

Culture-Dependent Assimilation and Differentiation of the Self

Aaker, Jennifer; Schmitt, Bernd H. - 2011

In two studies, we investigate how differences in self-construal patterns affect preferences for consumption symbols through the process of self-expression. The results of Study 1 demonstrate that individuals with a dominant independent self-construal bold attitudes that allow them to express...

Persistent link: https://www.econbiz.de/10014179019

Forecasting New Product Trial with Analogous Series

Wright, Malcolm; Stern, Philip - 2011

We develop a simple method for forecasting and benchmarking consumer trial of new products. First, we extend the exponential trial growth models used in controlled test markets to the context of national product launches. This provides a marketing science benchmark against which our new approach...

Persistent link: https://www.econbiz.de/10014182219

A Two-Stage Model for Diffusion of Innovations

Colapinto, Cinzia; Sartori, Elena; Tolotti, Marco - 2012

The objective of this paper is to provide an analytical framework to study the whole process of diffusion of innovations, new products or ideas: we take into account knowledge transfer in a complex society, decisional process for adoption and key features in the spread of new technologies. For...

Persistent link: https://www.econbiz.de/10014040060

A Theory of Social Coupons

Subramanian, Upender - 2012

'Daily deals' or online discount vouchers have emerged as an increasingly popular means of conducting promotions for many small and local businesses. Social coupons are daily deals that display voucher sales information in real-time and may require that a minimum number be sold for the deal to...

Persistent link: https://www.econbiz.de/10014040502

Advertising Exposures for a Seasonal Good in a Segmented Market

Favaretto, Daniela; Luca, Grosset; Viscolani, Bruno - 2012

The optimal control problem of determining advertising efforts for a seasonal good in a heterogeneous market is considered. We characterize optimal advertising exposures under different conditions: the general situation in which several wide-spectrum media are available, under the assumption of...

Persistent link: https://www.econbiz.de/10014041105

Intertemporal Movie Distribution : Versioning When Customers Can Buy Both Versions

Calzada, Joan; Valletti, Tommaso M. - 2012

We study a model of film distribution and consumption. The studio can release two goods, a theatrical and a video version, and has to decide on its versioning and sequencing strategy. In contrast with the previous literature, we allow for the possibility that some consumers may watch both...

Persistent link: https://www.econbiz.de/10014041298

Multi-Component Systems Pricing : Rational Inattention and Downward Rigidities

Ray, Sourav; Wood, Charles A.; Messinger, Paul R. - 2015

We examine how retailers discount the prices of product systems versus their constituent components. The topic is … important because such systems are ubiquitous in our daily lives. In particular, many high-tech markets revolve around complex … multi-component systems – e.g. a camera system consists of a camera body, a lens, a flash, and other components; a computer …

Persistent link: https://www.econbiz.de/10014041348