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How cannibalistic is the internet channel?
Deleersnyder, Barbara; Geyskens, Inge; Gielens, Katrijn; … - 2001
Persistent link: https://www.econbiz.de/10001640809
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How cannibalistic is the internet channel?
Deleersnyder, Barbara; Geyskens, Inge; Gielens, Katrijn; … - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658548
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Establishing the internet channel : short-term pain but long-term gain?
Geyskens, Inge; Gielens, Katrijn; Dekimpe, Marnik G. - 2000
Persistent link: https://www.econbiz.de/10001578819
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Trust, satisfaction, and equity in marketing channel relationships
Geyskens, Inge - 1998
Persistent link: https://www.econbiz.de/10001422624
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The effectiveness of contractual and trust-based governance in strategic alliances under behavioral and environmental uncertainty
Krishnan, Rekha; Geyskens, Inge; Steenkamp, … - In: Strategic management journal 37 (2016) 12, pp. 2521-2542
Persistent link: https://www.econbiz.de/10011578063
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Do consumers benefit from national-brand listings by hard discounters?
Geyskens, Inge; Deleersnyder, Barbara; Dekimpe, Marnik G.; … - In: Journal of the Academy of Marketing Science 52 (2024) 1, pp. 97-118
Persistent link: https://www.econbiz.de/10015047056