The bursts and multiplicity of Internet advertising have made multi-channel attribution an immediate challenge for marketing practitioners. Existing attribution models predominantly focus on analyzing consumers' converting path with respect to one focal firm while largely overlooking the impact...

One of the most pervasive financial decisions that consumers engage in is the purchase and sale of common stock. The goal of this research is to understand the conditions under which consumers update the reference prices of their investments, which influence stock-trading decisions. Four studies...