The authors propose a new conceptual basis for predicting when and why consumers match others' consumption choices. Specifically, they distinguish between ordinal (“ranked”) versus nominal (“unranked”) attributes and propose that consumers are more likely to match others on ordinal than...

This research presents a comprehensive conceptual model of the dynamics of goal revision over multiple periods. First, based on an integrative literature review, we derive four principles that govern how individuals update their goals over time (monotonicity, diminishing sensitivity, aspiration...

Overconsumption of sugary drinks is linked with obesity. These beverages have been the target of recent public health policies, and, simultaneously, some firms have altered their pricing of such beverages, including charging the same price for all beverage sizes (“any-size-same-price”...

The presence of variety increases the quantity of food a person wants and consumes. A recent review of past literature (Remick, Polivy, & Pliner, 2009) concludes that although external factors influence this effect of variety, internal factors do not seem to affect it. We identify general...