Many two-sided platforms (e.g., eBay, Google, iOS, Android, Twitter, Amazon) provide integration tools, such as modular interfaces, interactive development environments, application programming interfaces (APIs), and help desks to reduce the costs and improve the functionality of third party...

Distributed product development projects encompass product and process development activities that span organizational and country boundaries. The increasing trend toward globalizing projects requires firms to coordinate development efforts made by team members from various functions within the...

The advent of digital goods has made a significant impact on the current traditional (physical) goods markets for items such as movies, music, video games, and books. Firms that manage both traditional and digital goods distribution channels are facing many emerging operational challenges. One...

With the rise of the Internet economy, an increasing number of firms are offering their core products through online platforms, but retail add-ons directly to consumers. Meanwhile, many online platforms have also started adopting the agency (model) contract, where the upstream firms decide the...

Recently, a growing number of online retailers have started meshing their pricing strategies with consumers' social networks. Specifically, they have started allowing consumers to invite peers from social media to request a discount for their purchases. We call this pricing strategy social...

In today's increasingly interconnected world, co-opetition has emerged as a new business practice among the technology firms. The boundaries between cooperation and competition have been becoming vague, where rivals engage in collaborative activities. One of the most critical challenges facing...

In today’s highly competitive business environment, a growing number of platforms are opening their technologies. This leads us to wonder whether sharing one’s proprietary technology is altruism or a shrewd business move. In this paper, we study the incentive of why firms share their...

The proliferation of social networking platforms such as Facebook, Twitter, and Instagram has greatly facilitated social interactions among individuals, and thus their product consumption becomes more visible to their peers. This enhanced visibility influences consumers' purchase decisions of...