Online markets pose a difficulty for evaluating products, particularly experience goods, such as used cars, that cannot be easily described online. This exacerbates product uncertainty, the buyer's difficulty in evaluating product characteristics and predicting how a product will perform in the...

Online referral systems help firms attract new customers and expand their customer base by leveraging the social relationships of existing customers. We integrate ultimatum game theory, which focuses on fairness, with motivation theories to investigate the effects of social distance and monetary...

By allowing individuals to engage in remote relationships with foreign employers, online labor markets have the potential to mitigate the inefficiency costs due to the legal barriers and other frictions deterring international physical migration. This study investigates how the supply of foreign...

Sharing economy, which leverages information technology to re-distribute unused or underutilized assets to people who are willing to pay for the services, has received tremendous attention in the last few years. Its creative business model has disrupted many traditional industries (e.g.,...

When product or service quality cannot be well-specified ex-ante because of uncertainty and information asymmetry, consumer surplus (CS) is not well-defined or known ex-ante. Traditional measures of CS have implicitly assumed that the quality expected is the same as the quality that is paid for....