We study a newsvendor problem with unknown demand distribution in a nonstationary demand environment over a multi-period time horizon. The demand in each period consists of a time-varying demand level and an additive random shock. Neither the demand level nor the random shock is separately...

Marketing research relies on individual-level estimates to understand the rich heterogeneity that exists in consumers, firms, and products. While much of the literature focuses on capturing static cross-sectional heterogeneity, little research has been done on modeling dynamic heterogeneity, or...

We study a Bayesian learning model with heterogeneity in which the agents control both short-term manipulations and long-term efforts aimed at solving the optimal contract in dynamic environments. At the same time, considering the dynamic characteristics of contracts, the paper considers the...

We consider a general framework of optimal contract design under the heterogeneity and short-termism of agents. Our research shows that the optimal contract must weigh the agent's information rent, incentive cost, and benefit to overcome the contract's adverse selection and moral hazards. Agents...