We examine egocentric biases in mental accounting that occur when consumers face the prospect of disclosing information in exchange for online marketing incentives. We find that consumers keep balanced “mental accounts” of the costs and benefits of such exchanges when they are contingent or...

The consumer Internet of Things (IoT) has the potential to revolutionize consumer experience. Because consumers can actively interact with smart objects, the traditional, human-centric conceptualization of consumer experience as consumers’ internal subjective responses to branded objects may...

Sales takeoff is vitally important for the management of new products. Limited prior research on this phenomenon covers only the United States. This study addresses the following questions about takeoff in Europe: 1) Does takeoff occur as distinctly in other countries, as it does in the United...