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Can we adequately assess corporate reputation? The 'No' side argues that reputation is contextually dependent and lacks a consensus definition. The 'Yes' side argues that adequate does not equal perfect and that existing measures enable answering meaningful questions and making meaningful...
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It is argued that no simple correlation can be established between corporate social performance and corporate financial performance. The activities that generate CSP do not directly impact the company's financial performance, but instead affect the bottom line via its stock of reputational...
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