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3
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Pearson always learning
1
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1
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1
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Review of marketing research : Vol. 1
1
Review of marketing research : Vol. 2
1
Review of marketing research : Volume 7
1
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1
A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
Saved in:
2
A note on "The use of categorical variables in data envelopment analysis"
Kamakura, Wagner A.
- In:
Management science : journal of the Institute for …
34
(
1988
)
10
,
pp. 1273-1276
Persistent link: https://www.econbiz.de/10001060057
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3
Self concept and product choice : an integrated perspective
Malhotra, Naresh K.
- In:
Journal of economic psychology : research in economic …
9
(
1988
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10001043152
Saved in:
4
Quantitative data analyusis : univariate techniques
Malhotra, Naresh K.
- In:
Marketing research : state-of-the-art perspectives ; …
,
(pp. 209-223)
.
2000
Persistent link: https://www.econbiz.de/10001611150
Saved in:
5
Quantitative data analyusis : multivariate techniques
Malhotra, Naresh K.
- In:
Marketing research : state-of-the-art perspectives ; …
,
(pp. 224-264)
.
2000
Persistent link: https://www.econbiz.de/10001611152
Saved in:
6
Introduction: analyzing accumulated knowledge and influencing future research
Malhotra, Naresh K.
-
2010
Persistent link: https://www.econbiz.de/10009516195
Saved in:
7
Strucural reliabilty and stability of nonmetric conjoint analysis
Malhotra, Naresh K.
-
2007
Persistent link: https://www.econbiz.de/10003541592
Saved in:
8
Introduction: Analyzing accumulated knowledge and influencing the future
Malhotra, Naresh K.
-
2013
Persistent link: https://www.econbiz.de/10009781367
Saved in:
9
Market segmentation : conceptual and methodological foundations
Wedel, Michel
;
Kamakura, Wagner A.
-
2000
-
2. ed.
Persistent link: https://www.econbiz.de/10001422025
Saved in:
10
Heterogeneous and nonproportional effects of marketing variables on brand switching : an application of a discrete time duration model ; research note
Wedel, Michel
;
Kamakura, Wagner A.
-
1993
Persistent link: https://www.econbiz.de/10000870840
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