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An investigation of celebrities' and influencers' credibility dimensions in different generations
Bratina, Danijel
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Market : review for marketing theory and practice
36
(
2024
)
2
,
pp. 191-211
Persistent link: https://www.econbiz.de/10015375000
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Improving direct marketing activities effectiveness using analytical models : RFM vs. logit model on a casino case
Tabaj, Tjas̆a
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Bratina, Danijel
- In:
Management
13
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2018
)
4
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pp. 323-334
Persistent link: https://www.econbiz.de/10012133937
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