Consumer judgment often is based on incomplete or limited knowledge of the relevant attributes. Three experiments were performed to investigate why these judgments are often insensitive to set size and why evaluations based on limited information tend to be stronger (more extreme and confident)...

Consumers often rely heavily on price as a predictor of quality and typically overestimate the strength of this relation. Furthermore, the inferences of quality they make on the basis of price can influence their actual purchase decisions. Selective hypothesis testing appears to underlie the...

[enter Abstract Body]This research investigates the effects of the amount of information presented, information organization, and concern about closure on selective information processing and on the degree to which consumers use price as a basis for inferring quality. Consumers are found to be...

When judging an object described by limited evidence, people often make judgments based on the evaluative implications of what is known and fail to adjust for what is unknown. Consequently, people tend to form extreme and confident judgments of an object even when little information is provided....

Recent research has found that search and experience attribute claims are processed differently by consumers,with search attribute claims typically being more believable than experience attribute claims. It is, however, routinely the case that marketers desire to promote a product by making a...

There are many instances of consumer decision making in which more consideration is given to 1 brand than to others in the choice set. This research explored how selective consideration of a brand affects attitudes toward the brand, relative standing of the focal brand within the choice...

Teigen (1974a, 1974b, 1983) observed that the numerical probabilities assigned to a set of exhaustive and mutually exclusive events frequently exceed one. Three experiments were performed to examine why these inflated numerical probability judgments form and what they reflect about people’s...