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Focal and contextual components of price history as determinants of expected price
Chandrashekaran, Rajesh
- In:
The journal of product & brand management
20
(
2011
)
5
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pp. 408-419
Persistent link: https://www.econbiz.de/10009313965
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Effects of odd pricing on price recall
Schindler, Robert M.
- In:
Journal of business research : JBR
19
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1989
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3
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pp. 165-177
Persistent link: https://www.econbiz.de/10001086870
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