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~subject:"Theory of preferences"
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Theory of preferences
Consumer behaviour
48
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Dhar, Ravi
8
Gorlin, Margarita
3
Gawronski, Bertram
2
Novemsky, Nathan
2
Reich, Taly
2
Simonson, Itamar
2
Chien, Yi-Wen
1
Gorlin, Margaret
1
Jiang, Zixi
1
Kupor, Daniella
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Kupor, Daniella M.
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Martin, Justin W.
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Nowlis, Stephen M.
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Savary, Jennifer
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Schwarz, Norbert
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Sloman, Steven A.
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Smith, Rosanna K.
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Stanovich, Keith E.
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Wegener, Duane T.
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing research : JMR
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Made by mistake : when mistakes increase product preference
Reich, Taly
;
Kupor, Daniella M.
;
Smith, Rosanna K.
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 1085-1103
Persistent link: https://www.econbiz.de/10011844124
Saved in:
2
Evolving choice sets : the effect of dynamic (vs. static) choice sets on preferences
Reich, Taly
;
Savary, Jennifer
;
Kupor, Daniella
- In:
Organizational behavior and human decision processes : …
164
(
2021
),
pp. 147-157
Persistent link: https://www.econbiz.de/10012548281
Saved in:
3
The effect of decision order on purchase quantity decisions
Nowlis, Stephen M.
;
Dhar, Ravi
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 725-737
Persistent link: https://www.econbiz.de/10009235357
Saved in:
4
Self-Signaling and the costs and benefits of temptation in consumer choice
Dhar, Ravi
;
Wertenbroch, Klaus
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10009507253
Saved in:
5
Refining the dual-process theory of preference construction : a reply to Gawronski, Martin and Sloman, Stanovich, and Wegener and Chien
Dhar, Ravi
;
Gorlin, Margarita
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
4
,
pp. 564-568
Persistent link: https://www.econbiz.de/10010210139
Saved in:
6
What should we expect from a dual-process theory of preference construction in choice?
Gawronski, Bertram
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
4
,
pp. 556-560
Persistent link: https://www.econbiz.de/10010210144
Saved in:
7
A dual-system framework to understand preference construction processes in choice
Dhar, Ravi
;
Gorlin, Margarita
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
4
,
pp. 528-542
Persistent link: https://www.econbiz.de/10010210152
Saved in:
8
Beyond rationality : the content of preferences
Dhar, Ravi
;
Novemsky, Nathan
- In:
Journal of consumer psychology : JCP : the official …
18
(
2008
)
3
,
pp. 175-178
Persistent link: https://www.econbiz.de/10003770714
Saved in:
9
Preference fluency in choice
Novemsky, Nathan
;
Dhar, Ravi
;
Schwarz, Norbert
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 347-356
Persistent link: https://www.econbiz.de/10003547543
Saved in:
10
Beautiful and confident : how boosting self-perceived attractiveness reduces preference uncertainty in context-dependent choices
Jiang, Zixi
;
Xu, Jing
;
Gorlin, Margaret
;
Dhar, Ravi
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 908-924
Persistent link: https://www.econbiz.de/10012662068
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