Narrow search
Showing 1 - 4 of 4
Cover Image
Can retail sales volatility be curbed through marketing actions?
Esteban-Bravo, Mercedes; Vidal-Sanz, Jose M.; Yildirim, … - In: Marketing science 36 (2017) 2, pp. 232-253
Persistent link: https://www.econbiz.de/10011672597
Cover Image
Automatic spectral density estimation for random fields on a lattice via bootstrap
Vidal-Sanz, Jose M. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003570575
Cover Image
The long-memory of newspapers' subscriptions : between the short-run and persistence response
Esteban-Bravo, Mercedes (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003570865
Cover Image
US advertising expenditure trends : long run effects and structural changes with new media introductions
Esteban-Bravo, Mercedes; Vidal-Sanz, José M.; … - 2012
Persistent link: https://www.econbiz.de/10009685222