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When intrusive can be likable : product placement effects on multitasking consumers

Yoon, Sukki; Choi, Yung Kyun; Song, Sujin - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 63-75

Persistent link: https://www.econbiz.de/10009241294

Online game characters' influence on brand trust : self-disclosure, group membership, and product type

Choi, Yung Kyun; Yoon, Sukki; Lacey, Heather P. - In: Journal of business research : JBR 66 (2013) 8, pp. 996-1003

Persistent link: https://www.econbiz.de/10009755379

"Fish out of water" : understanding decision-making and coping strategies of English as second language consumers through a situational literacy perspective

Viswanathan, Madhu; Torelli, Carlos; Yoon, Sukki; … - In: The journal of consumer marketing 27 (2010) 6, pp. 524-533

Persistent link: https://www.econbiz.de/10008772883

How character presence in advergames affects brand attitude and game performance : a cross-cultural comparison

Choi, Yung Kyun; Yoon, Sukki; Taylor, Charles Raymond - In: Journal of consumer behaviour : an international … 14 (2015) 6, pp. 357-365

Persistent link: https://www.econbiz.de/10011508871

Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea

Yoon, Sukki; Kim, Yeonshin; Baek, Tae Hyun - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 93-105

Persistent link: https://www.econbiz.de/10011547955

Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea

Yoon, Sukki; Kim, Yeonshin; Baek, Tae Hyun - In: Social and environmental issues in advertising, (pp. 93-105). 2017

Persistent link: https://www.econbiz.de/10011591385

Divergent effects of friend recommendations on disclosed social media advertising in the United States and Korea

Errmann, Amy; Seo, Yuri; Choi, Yung Kyun; Yoon, Sukki - In: Journal of advertising 48 (2019) 5, pp. 495-511

Persistent link: https://www.econbiz.de/10012201497

Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers

Yoon, Hye Jin; Yoon, Sukki; Zdravkovic, Srdan; … - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1047-1072

Persistent link: https://www.econbiz.de/10012650622

Introduction to the special issue on leveraged marketing communications

Yoon, Sukki; Choi, Yung Kyun - In: International journal of advertising : the review of … 39 (2020) 4, pp. 445-447

Persistent link: https://www.econbiz.de/10012260227

Divergent Effects of Friend Recommendations on Disclosed Social Media Advertising in the United States and Korea

Errmann, Amy; Seo, Yuri; Choi, Yung Kyun; Yoon, Sukki - 2021

This study establishes that when social media advertisements appear with disclosures, featuring friend recommendations can result in diametrically opposite effects on advertising effectiveness in the United States and Korea. While friend recommendations reduce perceived credibility, brand...

Persistent link: https://www.econbiz.de/10013312038