Similar Search Results

Consumer behaviour and sensory preference differences : implications for wine product marketing

Bruwer, Johan; Saliba, Anthony; Miller, Bernadette - In: The journal of consumer marketing 28 (2011) 1, pp. 5-18

Persistent link: https://www.econbiz.de/10009009749

U.S. wine consumer preferences for bottle characteristics, back label extrinsic cues and wine composition : A conjoint analysis

Kelley, Kathleen; Hyde, Jeffrey; Bruwer, Johan - In: Asia Pacific Journal of Marketing and Logistics 27 (2015) 4, pp. 516-534

Purpose – The purpose of this paper is to examine what factors and assortment of factors on wine back labels, representative of those found in the US market, appealed to consumers. Moreover, what changes to wine bottle characteristics and standard wine composition appealed and could affect...

Persistent link: https://www.econbiz.de/10014675471

Domain-specific consumer involvement in the US wine market

Montgomery, Ingvill Kaasin; Bruwer, Johan - In: Journal of food products marketing 19 (2013) 5, pp. 439-462

Persistent link: https://www.econbiz.de/10010226810

Wine tourists' use of sources of information when visiting a USA wine region

Bruwer, Johan; Thach, Liz - In: Journal of vacation marketing : an international journal 19 (2013) 3, pp. 221-237

Persistent link: https://www.econbiz.de/10009776424

Place-based marketing and regional branding strategy perspectives in the California wine industry

Bruwer, Johan; Johnson, Ray - In: The journal of consumer marketing 27 (2010) 1, pp. 5-16

Persistent link: https://www.econbiz.de/10003942057

Restaurants and wine by-the-glass consumption : motivational process model of risk perception, involvement and information-related behaviour

Bruwer, Johan; Cohen, Justin - In: International journal of hospitality management 77 (2019), pp. 270-280

Persistent link: https://www.econbiz.de/10011988549

U.S. wine consumer preferences for bottle characteristics, back label extrinsic cues and wine composition : a conjoint analysis

Kelley, Kathleen; Hyde, Jeffrey; Bruwer, Johan - In: Asia Pacific journal of marketing and logistics 27 (2015) 4, pp. 516-534

Persistent link: https://www.econbiz.de/10011456442

Craft beer in the situational context of restaurants : effects of product involvement and antecedents

Bruwer, Johan; Cohen, Justin - In: International journal of contemporary hospitality management 34 (2022) 6, pp. 2199-2226

Persistent link: https://www.econbiz.de/10013412586

Bridging the gap between trade operators and consumers to better understand the U.S. wine market : a simultaneous application of discrete choice experiments

Corsi, Armando Maria; Lockshin, Lawrence S.; Louviere, … - In: Industrial marketing management : the international … 106 (2022), pp. 152-165

Persistent link: https://www.econbiz.de/10014226410