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United States
Consumer behaviour
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Konsumentenverhalten
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Wein
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Wine
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Weinbau
36
Wine industry
36
Australia
35
Australien
24
Wines
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Holiday behaviour
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Urlaubsverhalten
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Designation of origin
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Brand image
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Tourism
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Gastronomie
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Restaurant industry
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Markenimage
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Market segmentation
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Marketing management
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Marketingmanagement
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Tourismus
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USA
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Japan
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Marktsegmentierung
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Tourism marketing
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Tourismusmarketing
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Brand loyalty
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Canada
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Consumption
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Involvement
6
Kanada
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Relationship marketing
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Scale development/testing
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Survey research
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Beziehungsmarketing
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Bruwer, Johan
8
Cohen, Justin
3
Corsi, Armando Maria
1
Hyde, Jeffrey
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Johnson, Ray
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Kelley, Kathleen
1
Lockshin, Lawrence S.
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Louviere, Jordan J.
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Miller, Bernadette
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Montgomery, Ingvill Kaasin
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Saliba, Anthony
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The journal of consumer marketing
2
Asia Pacific journal of marketing and logistics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
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International journal of hospitality management
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Journal of food products marketing
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Journal of vacation marketing : an international journal
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ECONIS (ZBW)
8
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1
Consumer behaviour and sensory preference differences : implications for wine product marketing
Bruwer, Johan
;
Saliba, Anthony
;
Miller, Bernadette
- In:
The journal of consumer marketing
28
(
2011
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10009009749
Saved in:
2
Domain-specific consumer involvement in the US wine market
Montgomery, Ingvill Kaasin
;
Bruwer, Johan
- In:
Journal of food products marketing
19
(
2013
)
5
,
pp. 439-462
Persistent link: https://www.econbiz.de/10010226810
Saved in:
3
Wine tourists' use of sources of information when visiting a USA wine region
Bruwer, Johan
;
Thach, Liz
- In:
Journal of vacation marketing : an international journal
19
(
2013
)
3
,
pp. 221-237
Persistent link: https://www.econbiz.de/10009776424
Saved in:
4
Place-based marketing and regional branding strategy perspectives in the California wine industry
Bruwer, Johan
;
Johnson, Ray
- In:
The journal of consumer marketing
27
(
2010
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10003942057
Saved in:
5
Restaurants and wine by-the-glass consumption : motivational process model of risk perception, involvement and information-related behaviour
Bruwer, Johan
;
Cohen, Justin
- In:
International journal of hospitality management
77
(
2019
),
pp. 270-280
Persistent link: https://www.econbiz.de/10011988549
Saved in:
6
U.S. wine consumer preferences for bottle characteristics, back label extrinsic cues and wine composition : a conjoint analysis
Kelley, Kathleen
;
Hyde, Jeffrey
;
Bruwer, Johan
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 516-534
Persistent link: https://www.econbiz.de/10011456442
Saved in:
7
Craft beer in the situational context of restaurants : effects of product involvement and antecedents
Bruwer, Johan
;
Cohen, Justin
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2199-2226
Persistent link: https://www.econbiz.de/10013412586
Saved in:
8
Bridging the gap between trade operators and consumers to better understand the U.S. wine market : a simultaneous application of discrete choice experiments
Corsi, Armando Maria
;
Lockshin, Lawrence S.
;
Louviere, …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 152-165
Persistent link: https://www.econbiz.de/10014226410
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