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Market Seeking Orientation and Performance in China : The Impact of Institutional Environment, Subsidiary Ownership Structure and Experience

He, Xinming - 2016

Many foreign firms tend to follow the market-seeking mandate in China. This orientation alone does not guarantee superior performance. From the perspectives of strategic fit and institutional theory, this research seeks to reveal several conditions under which market-seeking MNEs can achieve...

Persistent link: https://www.econbiz.de/10013006512