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Creating value in business relationships : the role of sales
Haas, Alexander; Snehota, Ivan; Corsaro, Daniela - In: Industrial marketing management : the international … 41 (2012) 1, pp. 94-105
Persistent link: https://www.econbiz.de/10009513214
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Explaining the Sales Transformation through an institutional lens
Corsaro, Daniela - In: Journal of business research : JBR 142 (2022), pp. 1106-1124
Persistent link: https://www.econbiz.de/10013169504
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Managing the sales transformation process in B2B : between human and digital
Corsaro, Daniela; Maggioni, Isabella - In: Italian journal of marketing : ITJM 2021 (2021) 1/2, pp. 25-56
Persistent link: https://www.econbiz.de/10012583869
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Sales and marketing automation in the post-Covid-19 scenario : value drivers in B2B relationships
Corsaro, Daniela; Maggioni, Isabella; Olivieri, Mirko - In: Italian journal of marketing : ITJM 2021 (2021) 4, pp. 371-392
Persistent link: https://www.econbiz.de/10012662359
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The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela; Maggioni, Isabella - In: Marketing theory 22 (2022) 4, pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
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Sales transformation : conceptual domain and dimensions
Corsaro, Daniela; Maggioni, Isabella - In: The journal of business & industrial marketing 37 (2022) 3, pp. 686-703
Persistent link: https://www.econbiz.de/10013165209
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Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella; Moscatelli, Paolo; Perna, Andrea; … - In: Industrial marketing management : the international … 58 (2016), pp. 45-57
Persistent link: https://www.econbiz.de/10011549366