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~subject:"Virtual reality"
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Virtual reality
Consumer behaviour
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Dienstleistungsqualität
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marketing
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Betriebliche Wertschöpfung
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Ruyter, Ko de
10
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Mahr, Dominik
9
Heller, Jonas
8
Hilken, Tim
7
Keeling, Debbie I.
7
Keeling, Debbie Isobel
2
Papez, Maja Golf
2
Wetzels, Martin
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Al-Imamy, Saifeddin
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Jessen, Alexander
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Köhler, Clemens F.
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Journal of retailing
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Business horizons
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International journal of electronic commerce : IJEC
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ECONIS (ZBW)
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1
Return on interactivity : the impact of online agents on newcomer adjustment
Köhler, Clemens F.
;
Rohm, Andrew J.
;
Ruyter, Ko de
; …
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10008935841
Saved in:
2
A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Piyathasanan, Bhuminan
;
Mathies, Christine
;
Wetzels, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 126-158
Persistent link: https://www.econbiz.de/10011433898
Saved in:
3
Touching the untouchable : exploring multi-sensory augmented reality in the context of online retailing
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 219-234
Persistent link: https://www.econbiz.de/10012154094
Saved in:
4
Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
Saved in:
5
Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew
;
Heller, Jonas
;
Hilken, Tim
;
Keeling, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
Saved in:
6
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
7
The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander
;
Hilken, Tim
;
Chylinski, Mathew
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
Saved in:
8
Seeing eye to eye : social augmented reality and shared decision making in the marketplace
Hilken, Tim
;
Keeling, Debbie I.
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 143-164
Persistent link: https://www.econbiz.de/10012290938
Saved in:
9
Disrupting marketing realities : a research agenda for investigating the psychological mechanisms of next-generation experiences with reality-enhancing technologies
Hilken, Tim
;
Keeling, Debbie I.
;
Chylinski, Mathew
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1660-1671
Persistent link: https://www.econbiz.de/10013280183
Saved in:
10
Embracing falsity through the metaverse : the case of synthetic customer experiences
Papez, Maja Golf
;
Heller, Jonas
;
Hilken, Tim
; …
- In:
Business horizons
65
(
2022
)
6
,
pp. 739-749
Persistent link: https://www.econbiz.de/10013438536
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