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~subject:"Welt"
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Welt
Consumer behaviour
37
Konsumentenverhalten
32
USA
15
United States
15
Customer satisfaction
11
China
10
Marketing management
10
Marketingmanagement
10
Multinationales Unternehmen
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Advertising effects
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Brand image
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Brand management
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Cultural identity
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Kundenzufriedenheit
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Markenartikel
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Markenführung
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Werbewirkung
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Beziehungsmarketing
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Markenimage
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Mexico
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Relationship marketing
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Advertising
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Comparison
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Vergleich
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Computerspiel
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Cross-cultural management
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Globalization
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Interkulturelles Management
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Lieferantenmanagement
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English
6
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Minor, Michael
6
Ball, Donald A.
5
Geringer, John Michael
5
McCulloch, Wendell H.
3
McNett, Jeanne M.
3
Frantz, Paul L.
2
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The challenge of the new age
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ECONIS (ZBW)
6
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1
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Frantz, Paul L.
; …
-
2006
-
10. ed.
Persistent link: https://www.econbiz.de/10002404890
Saved in:
2
Terrorism : a short-term phenomenon?
Minor, Michael
-
2011
Persistent link: https://www.econbiz.de/10009504090
Saved in:
3
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Geringer, John …
-
2008
-
11. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003399111
Saved in:
4
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
Minor, Michael
; …
-
2010
-
12th ed.
Persistent link: https://www.econbiz.de/10003782043
Saved in:
5
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
McNett, Jeanne M.
-
2013
-
13th ed
Persistent link: https://www.econbiz.de/10009683953
Saved in:
6
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Frantz, Paul L.
; …
-
2002
-
8. ed
Persistent link: https://www.econbiz.de/10013468882
Saved in:
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