Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The Effect of Fear Appeal HIV-...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Consumer behaviour
11
Konsumentenverhalten
11
Brand management
7
Markenführung
7
South Africa
7
Advertising effects
6
Social Marketing
6
Südafrika
6
Werbewirkung
6
Beziehungsmarketing
5
Relationship marketing
5
Advertising
4
Marketing management
4
Marketingmanagement
4
Social marketing
4
AIDS
3
Brand
3
Brand image
3
Customer satisfaction
3
Kundenzufriedenheit
3
Markenartikel
3
Markenimage
3
Marketing strategy
3
Angst
2
Antecedents
2
Anxiety
2
Branded entertainment
2
Cause-Related Marketing
2
Cause-related marketing
2
Consumer ethnocentrism
2
Corporate Social Responsibility
2
Corporate reputation
2
Corporate social responsibility
2
Developing country
2
Dienstleistungsmarketing
2
Emerging economies
2
Emotion
2
Fear Appeals
2
Firmenimage
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Conference paper
1
Konferenzbeitrag
1
Language
All
English
3
Author
All
Terblanche-Smit, Marlize
3
Breda, Lise van
1
Du Preez, Ronel
1
Enslin, Carla
1
Loggerenberg, Marthinus J. C. van
1
Pelser, Theuns
1
Van der Spuy, Tiaan
1
more ...
less ...
Published in...
All
Designing and communicating experience
1
European business review
1
International business and economics research journal
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Measuring the impact of branded alcohol advertising and price on brand versus segment consumption
Terblanche-Smit, Marlize
;
Du Preez, Ronel
;
Van der …
- In:
International business and economics research journal
13
(
2014
)
6
,
pp. 1515-1523
Persistent link: https://www.econbiz.de/10011281037
Saved in:
2
Creating branded entertainment that resonates : perspectives of multinational award winners
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Designing and communicating experience
,
(pp. 167-182)
.
2021
Persistent link: https://www.econbiz.de/10012648294
Saved in:
3
The effectiveness of sustainability social marketing use of fear and guilt appeals to influence the behavioural intention of millennials
Breda, Lise van
;
Terblanche-Smit, Marlize
;
Pelser, Theuns
- In:
European business review
35
(
2023
)
2
,
pp. 202-222
Persistent link: https://www.econbiz.de/10013545956
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
