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Towards sustainable development : coupling green marketing strategies and consumer perceptions in addressing greenwashing
Ur Rahman, Saleem; Bang Nguyen Viet - In: Business strategy and the environment 32 (2023) 4, pp. 2420-2433
Persistent link: https://www.econbiz.de/10014328946
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Cultural paradox in advertising : evidence from Finland
Saleem, Salman - In: Journal of promotion management : JPM 23 (2017) 5, pp. 615-632
Persistent link: https://www.econbiz.de/10011799547
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Hofstede cultural framework and advertising research : an assessment of the literature
Saleem, Salman; Larimo, Jorma - In: Bridging the gap between advertising academia and practice, (pp. 247-263). 2017
Persistent link: https://www.econbiz.de/10011540387
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Cultural and paradoxical values in advertising in Eastern Europe : evidence from Estonia
Saleem, Salman; Larimo, Jorma; Ummik, Kadi; Kuusik, Andres - In: Baltic journal of management 10 (2015) 3, pp. 313-330
Persistent link: https://www.econbiz.de/10011401546
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Reflection of values-practices inconsistency in advertising from Finland
Saleem, Salman; Larimo, Jorma - In: Challenges in an age of dis-engagement, (pp. 237-251). 2017
Persistent link: https://www.econbiz.de/10011692485