SOCIAL MEDIA METRICS HOW TO MEASURE A ND OPTIMIZE YOUR MARKETING INVESTMENT JIM STERNE WILEY John Wiley & S o n s , Inc. Contents Foreword x Acknowledgments ...

A guide devoted exclusively to social media metrics. Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a...