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Parents' perception of teen's influence on family purchase decisions : A study of cultural assimilation

S. Shergill, Gurvinder; Sekhon, Harjit; Zhao, Min - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 1, pp. 162-177

Purpose – The purpose of this paper is to investigate the cultural assimilation influence on family purchase decision making of Chinese immigrant families in New Zealand, and in Chinese families living in China. Design/methodology/approach – The data were collected from 200 respondents. In...

Persistent link: https://www.econbiz.de/10014674809

Like it or not : differences in advertising likeability and dislikeability within Asia

Gazley, Aaron; Krisjanous, Jayne; Fam, Kim-Shyan; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 23-40

Persistent link: https://www.econbiz.de/10009492376

The influence of religion on Islamic mobile phone banking services adoption

Sun, Susan; Goh, Tiong; Fam, Kim-Shyan; Yang, Xue - In: Journal of Islamic marketing : JIMA 3 (2012) 1, pp. 81-98

Persistent link: https://www.econbiz.de/10009539258

Interpersonal relationship, service quality, seller expertise : how important are they to adolescent consumers?

Wan, Wendy W. N.; Luk, Chung-leung; Fam, Kim-Shyan; Wu, … - In: Psychology & marketing 29 (2012) 5, pp. 365-377

Persistent link: https://www.econbiz.de/10009547316

Impact of cultural values on young consumers' choice of international tertiary education

Chung, Kim-choy; Fam, Kim-Shyan; Holdsworth, David K. - In: Asia-Pacific journal of business administration 1 (2009) 1, pp. 54-67

Persistent link: https://www.econbiz.de/10003915439

Chinese "Little Emperor", cultural values and preferred communication sources for university choice

Chung, Kim-choy; Holdsworth, David K.; Li, Yongqiang; … - In: Young consumers : insight and ideas for responsible … 10 (2009) 2, pp. 120-132

Persistent link: https://www.econbiz.de/10003860003

Ethnic advertising : adolescents' attitudes towards target and non-target advertisements

Butt, Muhammad Mohsin; De Run, Ernest Cyril - In: Young consumers : insight and ideas for responsible … 11 (2010) 3, pp. 189-203

Persistent link: https://www.econbiz.de/10008667652

Can ethnically targeted advertising work for malay adolescents? : the moderating role of the strength of ethnic identity

Butt, Muhammad Mohsin; De Run, Ernest Cyril - In: Asian Academy of Management journal : AAMJ 17 (2012) 1, pp. 13-39

Persistent link: https://www.econbiz.de/10009676039