Deficiencies of micronutrients such as vitamin A are widespread, expecially in Africa.Biofortified crops such as maize, bred for high levels of provitamin A might offer a solution, butthese crops are often bright orange, and African maize consumers prefer white. To estimate theconsumers interest...

Biofortification, or the genetic improvement of the nutritional quality of food crops, is a promising strategy to combat undernutrition, particularly among the rural poor in developing countries. However, traditional methods of impact assessment do not apply to biofortified crops as little or no...

Deficiencies of micronutrients such as vitamin A are widespread, expecially in Africa. Biofortified crops such as maize, bred for high levels of provitamin A might offer a solution, but these crops are often bright orange, and African maize consumers prefer white. To estimate the consumers...