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A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth
van der Lans, van der Lans, R.J.A.; van Bruggen, van … - Erasmus Research Institute of Management (ERIM), … - 2009
In a viral marketing campaign an organization develops a marketing message, and stimulates customers to forward this message to their contacts. Despite its increasing popularity, there are no models yet that help marketers to predict how many customers a viral marketing campaign will reach, and...
Persistent link: https://www.econbiz.de/10010731380
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Parametric stochastic convexity and concavity of stochastic processes
Shaked, Moshe; Shanthikumar, J. - In: Annals of the Institute of Statistical Mathematics 42 (1990) 3, pp. 509-531
Persistent link: https://www.econbiz.de/10005169209
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A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth
Lans, R.J.A. van der; Bruggen, G.H. van; Eliashberg, J.; … - Erasmus Research Institute of Management (ERIM), ERIM … - 2009
In a viral marketing campaign an organization develops a marketing message, and stimulates customers to forward this message to their contacts. Despite its increasing popularity, there are no models yet that help marketers to predict how many customers a viral marketing campaign will reach, and...
Persistent link: https://www.econbiz.de/10005256427
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A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth
Lans, Ralf van der; Bruggen, Gerrit van; Eliashberg, … - In: Marketing Science 29 (2010) 2, pp. 348-365
In a viral marketing campaign, an organization develops a marketing message and encourages customers to forward this message to their contacts. Despite its increasing popularity, there are no models yet that help marketers to predict how many customers a viral marketing campaign will reach and...
Persistent link: https://www.econbiz.de/10008787595