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Trademarks in branding : legal issues and commercial practices
Sáiz, Patricio; Castro, Rafael - In: Business history 60 (2018) 8, pp. 1105-1126
Persistent link: https://www.econbiz.de/10012042114
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Experiencias previas a la gran internacionalización de la empresa española : el mercado francés y las instituciones, 1949-1980
Castro Balaguer, Rafael - In: Información comercial española : ICE : revista de … 849 (2009), pp. 39-53
Persistent link: https://www.econbiz.de/10012103447
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Cross-cultural factors in international branding : introduction
Castro Balaguer, Rafael; Sáiz, Patricio - In: Business history 62 (2020) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10012181747