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The process of communicating customer value and its role in a competitive economy

Czarniewski, Sławomir - In: Economic and Environmental Studies (E&ES) 14 (2014) 3, pp. 329-352

The process of communicating customer value not only provides buyers with awareness of what products and services they can buy, but also of the benefits of the purchase for them. The communication process aims to create and strengthen attitudes among buyers, leading to a favorable reception of...

Persistent link: https://www.econbiz.de/10011849377

The impact of individual relationships on performance and reformation of R&D alliances

Sanchez-Navas, Alba; Ferras-Hernandez, Xavier - In: Journal of Industrial Engineering and Management (JIEM) 8 (2015) 4, pp. 1270-1287

Purpose: To examine how trust, conflict, commitment and communication affect R&D alliance performance, the individual …/methodology/approach: Empirical research Findings: Trust, conflict, commitment and communication are positively related to alliance performance … performance and reformation in R&D alliances. …

Persistent link: https://www.econbiz.de/10011939251

Effective Virtual Teams for New Product Development

Ale Ebrahim, Nader; Abdul Rashid, Salwa Hanim; Taha, Zahari - In: Scientific Research and Essay 7 (2012) 21, pp. 1971-1985

At present, the existing literature shows that the factors which influence the effectiveness of virtual teams for new product development are still ambiguous. To address this problem, a research design was developed, which includes detailed literature review, preliminary model and field survey....

Persistent link: https://www.econbiz.de/10010310994

Justice for the crowd: Organizational justice and turnover in crowd-based labor

Song, Xiaochuan; Lowman, Graham H.; Harms, Peter - In: Administrative Sciences 10 (2020) 4, pp. 1-37

Crowd-based labor has been widely implemented to solve human resource shortages cost-effectively and creatively. However, while investigations into the benefits of crowd-based labor for organizations exist, our understanding of how crowd-based labor practices influence crowd-based worker justice...

Persistent link: https://www.econbiz.de/10012612223