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The upscaling effect : how the decision context influences tradeoffs between desirability and feasibility
Evangelidis, Ioannis; Levav, Jonathan; Simonson, Itamar - In: Journal of consumer research : JCR ; an … 50 (2023) 3, pp. 492-509
Persistent link: https://www.econbiz.de/10014391408
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Prominence versus dominance : how relationships between alternatives drive decision strategy and choice
Evangelidis, Ioannis; Levav, Jonathan - In: Journal of marketing research : JMR 50 (2013) 6, pp. 753-766
Persistent link: https://www.econbiz.de/10010381159
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Points of (dis)parity : expectation disconfirmation from common attributes in consumer choice
Evangelidis, Ioannis; Van Osselaer, Stijn M. J. - In: Journal of marketing research : JMR 55 (2018) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10011819620
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50 years of context effects : merging the behavioral and quantitative perspectives
Evangelidis, Ioannis; Bhatia, Sudeep; Levav, Jonathan; … - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 19-28
Persistent link: https://www.econbiz.de/10014634415