This article presents the generalization of Zadeh’s extension principle for arithmetic operations on interactive fuzzy variables. Typical kinds of interactivity between financial analyses parameters in industrial enterprises are discussed later. These interactions make use of nonlinear...

This paper offers a new approach to building fuzzy consideration sets, a well-established practical tool for marketers. Previous studies have been based on the standard (McFadden) model of consumer choice. In practical terms their approach is a variant of logistic regression, with fuzzy...

This paper offers a new approach to building fuzzy consideration sets, a well-established practical tool for marketers. Previous studies have been based on the standard (McFadden) model of consumer choice. In practical terms their approach is a variant of logistic regression, with fuzzy...