Why should political parties say what they do not want instead of saying what they want? In this paper, we introduce the concept of negative positioning into spatial models of voting and discuss its relevance as a campaigning tool in European multiparty systems. By negative positioning, we refer...

Why should political parties say what they do not want instead of saying what they want? In this paper, we introduce the concept of negative positioning into spatial models of voting and discuss its relevance as a campaigning tool in European multiparty systems. By negative positioning, we refer...