//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Décisions économiques optimale...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Entscheidung
23,026
Decision
19,694
Marketing
18,553
Theorie
8,860
Theory
8,771
Marketingmanagement
3,374
Marketing management
3,224
Deutschland
2,871
USA
2,549
Konsumentenverhalten
2,509
Consumer behaviour
2,501
Entscheidungstheorie
2,461
United States
2,380
Germany
2,322
Experiment
2,213
Decision theory
2,188
Betriebswirtschaftliche Entscheidung
2,001
Strategisches Management
1,920
Absatzpolitik
1,588
Management
1,434
Strategic management
1,249
Risiko
1,196
Risk
1,071
Marktforschung
1,070
Kognition
1,038
Cognition
1,013
Multi-criteria analysis
992
Multikriterielle Entscheidungsanalyse
992
Spieltheorie
919
Management-Informationssystem
911
Management information system
910
Entscheidung unter Unsicherheit
866
Decision under uncertainty
865
Unternehmen
864
Führungskräfte
863
Managers
852
Nutzen
828
Beziehungsmarketing
822
Relationship marketing
815
Marketingtheorie
793
more ...
less ...
Online availability
All
Undetermined
7,369
Free
5,004
Type of publication
All
Book / Working Paper
23,824
Article
20,357
Journal
433
Type of publication (narrower categories)
All
Article in journal
13,496
Aufsatz in Zeitschrift
13,496
Graue Literatur
3,439
Non-commercial literature
3,439
Aufsatz im Buch
3,110
Book section
3,110
Hochschulschrift
2,855
Working Paper
2,571
Arbeitspapier
2,389
Thesis
1,732
Collection of articles of several authors
1,643
Sammelwerk
1,643
Lehrbuch
1,197
Aufsatzsammlung
1,037
Textbook
1,009
Konferenzschrift
821
Bibliografie enthalten
813
Bibliography included
813
Dissertation u.a. Prüfungsschriften
558
Case study
464
Fallstudie
464
Conference proceedings
386
Ratgeber
291
Guidebook
264
Handbook
181
Handbuch
181
Festschrift
143
Glossar enthalten
143
Glossary included
143
Wörterbuch
134
Reprint
130
Collection of articles written by one author
128
Sammlung
128
Conference paper
114
Konferenzbeitrag
114
Einführung
104
Fallstudiensammlung
100
Bibliografie
85
Systematic review
71
Übersichtsarbeit
71
more ...
less ...
Language
All
English
28,364
German
10,246
Undetermined
5,348
French
282
Russian
135
Polish
112
Italian
60
Spanish
58
Hungarian
43
Dutch
39
Swedish
38
Romanian
26
Ukrainian
24
Croatian
18
Finnish
17
Czech
15
Danish
14
Portuguese
14
Slovak
9
Turkish
8
Norwegian
5
Afrikaans
2
Arabic
2
Bulgarian
2
Lithuanian
2
Macedonian
1
Nepali
1
Slovenian
1
Albanian
1
Chinese
1
more ...
less ...
Author
All
Meffert, Heribert
230
Kotler, Philip
211
Bruhn, Manfred
162
Pepels, Werner
120
Belz, Christian
61
Fishburn, Peter C.
60
Sutter, Matthias
58
Wiedmann, Klaus-Peter
56
Homburg, Christian
55
Dichtl, Erwin
51
Bauer, Hans H.
50
Sheth, Jagdish N.
48
Kirchgeorg, Manfred
47
Zerres, Michael P.
47
Armstrong, Gary
46
Xu, Zeshui
45
Fritz, Wolfgang
44
Reinecke, Sven
43
Backhaus, Klaus
42
Baker, Michael John
42
Karni, Edi
41
Tomczak, Torsten
40
Kreutzer, Ralf T.
37
Kühn, Richard
37
Raffée, Hans
37
Ahlert, Dieter
36
Kuß, Alfred
36
McDonald, Malcolm
36
Weis, Hans Christian
36
Diller, Hermann
35
Kerin, Roger A.
35
Kleinaltenkamp, Michael
35
Unger, Fritz
35
Weber, Martin
35
Koschnick, Wolfgang J.
34
Huber, Frank
31
Segal, Uzi
31
Herrmann, Andreas
29
Kunreuther, Howard
29
Liao, Huchang
29
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
145
National Bureau of Economic Research
96
American Marketing Association
92
OECD
31
Edward Elgar Publishing
29
IGI Global
26
European Society for Opinion and Marketing Research
21
Fördergesellschaft Marketing an der Universität Augsburg
21
Haufe-Lexware GmbH & Co. KG
19
Verlag Dr. Kovač
16
W. Kohlhammer GmbH
16
Books on Demand GmbH <Norderstedt>
14
Springer International Publishing
14
Duncker & Humblot
13
Friedrich-Schiller-Universität Jena
13
Harvard Graduate School of Business Administration
13
Springer-Verlag GmbH
13
Uni-Taschenbücher GmbH
13
American Management Association
12
Fachhochschule Reutlingen / European School of Business
12
GATE Germany, Konsortium Internationales Hochschulmarketing
12
Institut für Angewandte Betriebswirtschaftslehre, Unternehmensführung <Karlsruhe>
12
Absatzwirtschaftliche Gesellschaft
10
Academy of Marketing Science
10
NetLibrary, Inc
10
Springer Gabler <Firma>
10
Verlag Franz Vahlen
10
Chartered Institute of Marketing
9
De Gruyter Oldenbourg
9
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
9
Deutsche Marketing-Vereinigung
8
Erasmus Research Institute of Management
8
Gesellschaft für Konsum-, Markt- und Absatzforschung
8
Institut für Marketing <Münster, Westfalen>
8
UVK Verlagsgesellschaft mbH
8
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
8
Organisation for Economic Co-operation and Development
7
Peter Lang GmbH
7
SOEP-IS Group
7
Shaker Verlag
7
more ...
less ...
Published in...
All
SpringerLink / Bücher
487
European journal of operational research : EJOR
428
Management science : journal of the Institute for Operations Research and the Management Sciences
399
Europäische Hochschulschriften / 5
271
Journal of business research : JBR
258
Theory and decision : an international journal for multidisciplinary advances in decision science
212
Journal of behavioral decision making
204
Journal of economic behavior & organization : JEBO
183
Journal of business ethics : JOBE
174
Journal of economic theory
171
Journal of business economics : JBE
148
Springer eBook Collection
145
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
138
Journal of economic psychology : research in economic psychology and behavioral economics
137
Group decision and negotiation
136
Industrial marketing management : the international journal for industrial and high-tech firms
133
Journal of risk and uncertainty : JRU
120
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
119
Operations research
111
Economics letters
110
Journal of marketing
109
International journal of production research
106
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
106
European journal of marketing : EJM
102
Springer eBook Collection / Business and Economics
99
Technological forecasting & social change : an international journal
97
NBER working paper series
94
Omega : the international journal of management science
90
Gabler Edition Wissenschaft
89
Working paper / National Bureau of Economic Research, Inc.
89
The American economic review
84
Management decision : MD
81
Journal of decision systems
77
Lehrbuch
77
NBER Working Paper
77
Decision sciences : DS
76
Discussion paper series / IZA
76
American journal of agricultural economics
75
International journal of management and decision making : IJMDM
74
Business horizons
73
more ...
less ...
Source
All
ECONIS (ZBW)
39,646
USB Cologne (EcoSocSci)
4,697
EconStor
212
USB Cologne (business full texts)
29
OLC EcoSci
20
RePEc
4
BASE
3
ArchiDok
3
more ...
less ...
Showing
1
-
10
of
44,614
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Entscheidungshilfen im Marketing
Köhler, Richard
(
ed.
);
Zimmermann, Hans-Jürgen
(
contributor
)
-
1977
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000089315
Saved in:
2
Applied operations research : systems analysis in hierarchical decision-making
Chacko, George Kuttickal
-
1976
Persistent link: https://www.econbiz.de/10000098692
Saved in:
3
Multiple criteria decision making : with empirical study on choice of marketing strategies
Lahdenpää, Markku
-
1977
Persistent link: https://www.econbiz.de/10013391628
Saved in:
4
Möglichkeiten rationaler
Entscheidung
im Absatzsektor unter besonderer Berücksichtigung der Unsicherheit der Information
Kühn, Richard
-
1969
Persistent link: https://www.econbiz.de/10000545603
Saved in:
5
Applications of management sciences in marketing
Montgomery, David B.
(
contributor
); …
-
1970
Persistent link: https://www.econbiz.de/10000049818
Saved in:
6
Einsatzbedingungen und Verhaltenswirkungen von Planungstechniken im Absatzbereich von Unternehmen : eine empirische Untersuchung
Uebele, Herbert
-
1980
Persistent link: https://www.econbiz.de/10000067880
Saved in:
7
Universalmethoden der Entscheidungsfindung und die praxisorientierte Analyse ihrer Anwendbarkeit in absatzwirtschaftlichen Aufgabenstellungen
Porzelt, Ulrich
-
1982
Persistent link: https://www.econbiz.de/10000077909
Saved in:
8
Einführungsplanungen neuer Produkte bei unsicheren Erwartungen : eine entscheidungstheoretische Analyse
Berndt, Ralph
-
1983
Persistent link: https://www.econbiz.de/10000035996
Saved in:
9
Marketing management : [an analytical problem-solving approach to marketing]
Boyd, Harper White
;
Massy, William Francis
-
1972
Persistent link: https://www.econbiz.de/10000556108
Saved in:
10
Decision making in marketing. A colloquium ; the Conference Board, inc. The Conference Board in Canada
1971
Persistent link: https://www.econbiz.de/10000578865
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->