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164
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121
Belz, Christian
64
Wiedmann, Klaus-Peter
63
Homburg, Christian
61
Bauer, Hans H.
60
Dichtl, Erwin
52
Kirchgeorg, Manfred
47
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47
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47
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47
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46
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46
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46
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44
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43
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42
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41
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40
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38
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38
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37
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37
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37
Weis, Hans Christian
37
Kuß, Alfred
36
McDonald, Malcolm
36
Meyer, Paul W.
36
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35
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34
Ahlert, Dieter
32
Grönroos, Christian
30
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Simon, Hermann
28
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Edward Elgar Publishing
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Fördergesellschaft Marketing an der Universität Augsburg
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IGI Global
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OECD
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9
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8
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8
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8
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UVK Verlagsgesellschaft mbH
8
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8
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419
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188
Journal of marketing
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Europäische Hochschulschriften / 5
177
International journal of product development : IJPD
155
International journal of production research
153
Springer eBook Collection
124
Industrial marketing management : the international journal for industrial and high-tech firms
120
European journal of marketing : EJM
114
Management science : journal of the Institute for Operations Research and the Management Sciences
99
Springer eBook Collection / Business and Economics
91
Business horizons
90
International journal of production economics
82
Journal of marketing management : MM
80
Gabler Edition Wissenschaft
77
Lehrbuch
75
Journal of marketing education : JME
68
Journal of marketing research : JMR
68
Journal of the Academy of Marketing Science
68
The journal of product innovation management : an international publication of the Product Development & Management Association
67
Jahrbuch der Absatz- und Verbrauchsforschung
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Working paper / National Bureau of Economic Research, Inc.
62
Arbeitspapier / Institut für Marketing, Universität Mannheim
61
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Marketing theory
56
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
55
European journal of operational research : EJOR
51
Beiträge zum Produkt-Marketing
50
IEEE transactions on engineering management : EM
50
Marketing : ZFP ; journal of research and management
49
NBER working paper series
49
Journal of business economics : JBE
48
Hamburger Schriften zur Marketingforschung
47
Research
46
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
45
Journal of business-to-business marketing
45
Marketing intelligence & planning
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ECONIS (ZBW)
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EconStor
48
RePEc
6
OLC EcoSci
2
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1
Basic marketing: a managerial approach
McCarthy, Edmund Jerome
;
MacCarthy, Edmund Jerome
-
1975
-
5. ed.
Persistent link: https://www.econbiz.de/10000557625
Saved in:
2
Aktuelle Absatzwirtschaft
Disch, Wolfgang K. A.
(
contributor
)
-
1964
Persistent link: https://www.econbiz.de/10000508791
Saved in:
3
Handbook of modern marketing
Buell, Victor P.
(
ed.
)
-
1970
Persistent link: https://www.econbiz.de/10000051483
Saved in:
4
Erfolgskontrolle im Marketing
Böcker, Franz
(
ed.
);
Dichtl, Erwin
(
contributor
); …
-
1975
Persistent link: https://www.econbiz.de/10000077371
Saved in:
5
Marketing als Unternehmensstrategie : eine programmierte Einführung
Biedermann, Edwin A.
-
1972
Persistent link: https://www.econbiz.de/10000036309
Saved in:
6
Die Marketing-Methoden
Tietz, Bruno
-
1975
-
2., unveränd. Aufl.
Persistent link: https://www.econbiz.de/10000104910
Saved in:
7
Die Grundlagen des Marketing
Tietz, Bruno
-
1975
Persistent link: https://www.econbiz.de/10000104911
Saved in:
8
Die Grundlagen des Marketing
Tietz, Bruno
-
1975
Persistent link: https://www.econbiz.de/10000104912
Saved in:
9
Das Marketing-Management
Tietz, Bruno
-
1976
Persistent link: https://www.econbiz.de/10000104913
Saved in:
10
Marketing. Basic concepts and decisions
Pride, William M.
;
Ferrell, O. C.
-
1977
Persistent link: https://www.econbiz.de/10000558157
Saved in:
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