Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of...

Empirical researchers studying party systems often struggle with the question of how to count parties. Indexes of party system fragmentation used to address this problem (e.g., the effective number of parties) have a fundamental shortcoming: since the same index value may represent very...

Introduction to business analytics -- Analytics on spreadsheets -- Visualizing and exploring data -- Descriptive statistical measures -- Probability distributions and data modeling -- Sampling and estimation -- Statistical inference -- Trendlines and regression analysis -- Forecasting techniques...