<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" href="/themes/root/assets/xsl/rss.xsl"?>
<rss version="2.0" xmlns:opensearch="http://a9.com/-/spec/opensearch/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/">
  <channel>
    <title>Results for 10003420105</title>
    <description>Showing 1 - 50 results of 190</description>
    <generator>Laminas_Feed_Writer 2 (https://getlaminas.org)</generator>
    <link>https://www.econbiz.de/similar/results?mlt=author&amp;lng=en&amp;view=rss&amp;id=10003420105&amp;sort=econbiz_created+desc&amp;limit=50</link>
    <opensearch:totalResults>190</opensearch:totalResults>
    <opensearch:startIndex>0</opensearch:startIndex>
    <opensearch:itemsPerPage>50</opensearch:itemsPerPage>
    <opensearch:Query role="request" searchTerms="10003420105" startIndex="0"/>
    <atom:link rel="first" type="application/rss+xml" title="Go to First Page" href="https://www.econbiz.de/similar/results?mlt=author&amp;lng=en&amp;view=rss&amp;page=1&amp;id=10003420105&amp;sort=econbiz_created+desc&amp;limit=50"/>
    <atom:link rel="next" type="application/rss+xml" title="Go to Next Page" href="https://www.econbiz.de/similar/results?mlt=author&amp;lng=en&amp;view=rss&amp;page=2&amp;id=10003420105&amp;sort=econbiz_created+desc&amp;limit=50"/>
    <atom:link rel="last" type="application/rss+xml" title="Go to Last Page" href="https://www.econbiz.de/similar/results?mlt=author&amp;lng=en&amp;view=rss&amp;page=4&amp;id=10003420105&amp;sort=econbiz_created+desc&amp;limit=50"/>
    <atom:link rel="self" type="application/rss+xml" href="https://www.econbiz.de/similar/results?mlt=author&amp;lng=en&amp;view=rss&amp;id=10003420105&amp;sort=econbiz_created+desc&amp;limit=50"/>
    <item>
      <title>Guiding Ph.D. students</title>
      <pubDate>Sat, 08 Nov 2025 10:18:21 +0000</pubDate>
      <link>https://www.econbiz.de/Record/guiding-ph-d-students-benedetto-anthony/10015495458?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/guiding-ph-d-students-benedetto-anthony/10015495458?sid=1536376317</guid>
      <author>Di Benedetto, C. Anthony</author>
      <dc:format>Article</dc:format>
      <dc:date>2021</dc:date>
      <dc:creator>Di Benedetto, C. Anthony</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Measurement in Marketing: Introduction by the Volume Editors</title>
      <pubDate>Wed, 30 Apr 2025 00:10:50 +0000</pubDate>
      <link>https://www.econbiz.de/Record/measurement-in-marketing-introduction-by-the-volume-editors-baumgartner-hans/10015391564?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/measurement-in-marketing-introduction-by-the-volume-editors-baumgartner-hans/10015391564?sid=1536376317</guid>
      <author>Baumgartner, Hans</author>
      <dc:format>Article</dc:format>
      <dc:date>2022</dc:date>
      <dc:creator>Baumgartner, Hans</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>A Review of Prior Classifications of Purchase Behavior and a Proposal for a New Typology</title>
      <pubDate>Tue, 29 Apr 2025 07:11:34 +0000</pubDate>
      <link>https://www.econbiz.de/Record/a-review-of-prior-classifications-of-purchase-behavior-and-a-proposal-for-a-new-typology-baumgartner-hans/10015380750?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/a-review-of-prior-classifications-of-purchase-behavior-and-a-proposal-for-a-new-typology-baumgartner-hans/10015380750?sid=1536376317</guid>
      <author>Baumgartner, Hans</author>
      <dc:format>Article</dc:format>
      <dc:date>2010</dc:date>
      <dc:creator>Baumgartner, Hans</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Brands and branding around the world</title>
      <pubDate>Wed, 08 Jan 2025 08:14:32 +0000</pubDate>
      <link>https://www.econbiz.de/Record/brands-and-branding-around-the-world-ozsomer-aysegul/10015165172?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/brands-and-branding-around-the-world-ozsomer-aysegul/10015165172?sid=1536376317</guid>
      <author>Ozsomer, Aysegul</author>
      <dc:format>Article</dc:format>
      <dc:date>2024</dc:date>
      <dc:creator>Ozsomer, Aysegul</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Measuring latent individual difference variables with a conjoint design and structural equation modeling</title>
      <pubDate>Wed, 27 Nov 2024 09:39:32 +0000</pubDate>
      <link>https://www.econbiz.de/Record/measuring-latent-individual-difference-variables-with-a-conjoint-design-and-structural-equation-modeling-weijters-bert/10015125211?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/measuring-latent-individual-difference-variables-with-a-conjoint-design-and-structural-equation-modeling-weijters-bert/10015125211?sid=1536376317</guid>
      <author>Weijters, Bert</author>
      <dc:format>Article</dc:format>
      <dc:date>2024</dc:date>
      <dc:creator>Weijters, Bert</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Addressing common method variance in country- and destination-image research : two practical approaches</title>
      <pubDate>Tue, 22 Oct 2024 11:59:27 +0000</pubDate>
      <link>https://www.econbiz.de/Record/addressing-common-method-variance-in-country-and-destination-image-research-two-practical-approaches-baumgartner-hans/10015076929?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/addressing-common-method-variance-in-country-and-destination-image-research-two-practical-approaches-baumgartner-hans/10015076929?sid=1536376317</guid>
      <author>Baumgartner, Hans</author>
      <dc:format>Article</dc:format>
      <dc:date>2024</dc:date>
      <dc:creator>Baumgartner, Hans</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>(Un)bothered by the story's ambiguity : how individual differences in consumers' need for closure affect transportation and brand attitude in narrative ads</title>
      <pubDate>Tue, 06 Aug 2024 08:18:53 +0000</pubDate>
      <link>https://www.econbiz.de/Record/bothered-story-ambiguity-individual-differences-consumers-need-closure-affect-transportation-brand-attitude-narrative-ads-glaser-matthias/10014633397?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/bothered-story-ambiguity-individual-differences-consumers-need-closure-affect-transportation-brand-attitude-narrative-ads-glaser-matthias/10014633397?sid=1536376317</guid>
      <author>Glaser, Matthias</author>
      <dc:format>Article</dc:format>
      <dc:date>2024</dc:date>
      <dc:creator>Glaser, Matthias</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>What is holding private label back in the United States and in emerging markets?</title>
      <pubDate>Wed, 08 May 2024 10:03:54 +0000</pubDate>
      <link>https://www.econbiz.de/Record/what-is-holding-private-label-back-in-the-united-states-and-in-emerging-markets-steenkamp-jan-benedict/10014527075?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/what-is-holding-private-label-back-in-the-united-states-and-in-emerging-markets-steenkamp-jan-benedict/10014527075?sid=1536376317</guid>
      <author>Steenkamp, Jan-Benedict E. M.</author>
      <dc:format>Article</dc:format>
      <dc:date>2024</dc:date>
      <dc:creator>Steenkamp, Jan-Benedict E. M.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Commentaries on "Scale use and abuse : toward best practices in the deployment of scales"</title>
      <pubDate>Thu, 15 Jun 2023 14:03:11 +0000</pubDate>
      <link>https://www.econbiz.de/Record/commentaries-on-scale-use-and-abuse-toward-best-practices-in-the-deployment-of-scales-katsikeas-constantine/10014289829?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/commentaries-on-scale-use-and-abuse-toward-best-practices-in-the-deployment-of-scales-katsikeas-constantine/10014289829?sid=1536376317</guid>
      <author>Katsikeas, Constantine S.</author>
      <dc:format>Article</dc:format>
      <dc:date>2023</dc:date>
      <dc:creator>Katsikeas, Constantine S.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?</title>
      <pubDate>Tue, 16 May 2023 17:28:52 +0000</pubDate>
      <link>https://www.econbiz.de/Record/brand-equity-in-good-and-bad-times-what-distinguishes-winners-from-losers-in-consumer-packaged-goods-industries-rajavi-koushyar/10014245146?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/brand-equity-in-good-and-bad-times-what-distinguishes-winners-from-losers-in-consumer-packaged-goods-industries-rajavi-koushyar/10014245146?sid=1536376317</guid>
      <author>Rajavi, Koushyar</author>
      <dc:format>Article</dc:format>
      <dc:date>2023</dc:date>
      <dc:creator>Rajavi, Koushyar</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Retail disruptors : the spectacular rise and impact of the hard discounters</title>
      <pubDate>Sun, 05 Feb 2023 18:46:37 +0000</pubDate>
      <link>https://www.econbiz.de/Record/retail-disruptors-the-spectacular-rise-and-impact-of-the-hard-discounters-steenkamp-jan-benedict/10013530715?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/retail-disruptors-the-spectacular-rise-and-impact-of-the-hard-discounters-steenkamp-jan-benedict/10013530715?sid=1536376317</guid>
      <author>Steenkamp, Jan-Benedict E. M.</author>
      <dc:format>Book / Working Paper</dc:format>
      <dc:date>2019</dc:date>
      <dc:creator>Steenkamp, Jan-Benedict E. M.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Agricultural Marketing and Consumer Behavior in a Changing World</title>
      <pubDate>Fri, 03 Feb 2023 20:41:46 +0000</pubDate>
      <link>https://www.econbiz.de/Record/agricultural-marketing-and-consumer-behavior-in-a-changing-world-wierenga-berend/10013521947?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/agricultural-marketing-and-consumer-behavior-in-a-changing-world-wierenga-berend/10013521947?sid=1536376317</guid>
      <author>Wierenga, Berend</author>
      <dc:format>Book / Working Paper</dc:format>
      <dc:date>1997</dc:date>
      <dc:creator>Wierenga, Berend</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Unrestricted factor analysis : a powerful alternative to confirmatory factor analysis</title>
      <pubDate>Thu, 26 Jan 2023 16:06:31 +0000</pubDate>
      <link>https://www.econbiz.de/Record/unrestricted-factor-analysis-a-powerful-alternative-to-confirmatory-factor-analysis-steenkamp-jan-benedict/10013493144?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/unrestricted-factor-analysis-a-powerful-alternative-to-confirmatory-factor-analysis-steenkamp-jan-benedict/10013493144?sid=1536376317</guid>
      <author>Steenkamp, Jan-Benedict E. M.</author>
      <dc:format>Article</dc:format>
      <dc:date>2023</dc:date>
      <dc:creator>Steenkamp, Jan-Benedict E. M.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning</title>
      <pubDate>Tue, 27 Dec 2022 06:36:31 +0000</pubDate>
      <link>https://www.econbiz.de/Record/the-dark-side-of-innovation-how-new-skus-affect-brand-choice-in-the-presence-of-consumer-uncertainty-and-learning-ewijk-bernadette-van/10013471029?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/the-dark-side-of-innovation-how-new-skus-affect-brand-choice-in-the-presence-of-consumer-uncertainty-and-learning-ewijk-bernadette-van/10013471029?sid=1536376317</guid>
      <author>Ewijk, Bernadette J. van</author>
      <dc:format>Article</dc:format>
      <dc:date>2022</dc:date>
      <dc:creator>Ewijk, Bernadette J. van</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>How to identify careless responders in surveys</title>
      <pubDate>Wed, 23 Nov 2022 18:06:30 +0000</pubDate>
      <link>https://www.econbiz.de/Record/how-to-identify-careless-responders-in-surveys-baumgartner-hans/10013448932?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/how-to-identify-careless-responders-in-surveys-baumgartner-hans/10013448932?sid=1536376317</guid>
      <author>Baumgartner, Hans</author>
      <dc:format>Article</dc:format>
      <dc:date>2022</dc:date>
      <dc:creator>Baumgartner, Hans</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Measurement in marketing</title>
      <pubDate>Sat, 15 Oct 2022 21:17:45 +0000</pubDate>
      <link>https://www.econbiz.de/Record/measurement-in-marketing-malhotra-naresh/10013395067?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/measurement-in-marketing-malhotra-naresh/10013395067?sid=1536376317</guid>
      <author>Malhotra, Naresh K.</author>
      <dc:format>Book / Working Paper</dc:format>
      <dc:date>2022</dc:date>
      <dc:creator>Malhotra, Naresh K.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Cross-national differences in market response : line-length, price, and distribution elasticities in 14 indo-pacific rim economies</title>
      <pubDate>Wed, 22 Jun 2022 10:01:32 +0000</pubDate>
      <link>https://www.econbiz.de/Record/cross-national-differences-in-market-response-line-length-price-and-distribution-elasticities-in-14-indo-pacific-rim-economies-datta-hannes/10013258017?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/cross-national-differences-in-market-response-line-length-price-and-distribution-elasticities-in-14-indo-pacific-rim-economies-datta-hannes/10013258017?sid=1536376317</guid>
      <author>Datta, Hannes</author>
      <dc:format>Article</dc:format>
      <dc:date>2022</dc:date>
      <dc:creator>Datta, Hannes</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>The critical role of methodological pluralism for policy-relevant empirical marketing research</title>
      <pubDate>Mon, 20 Jun 2022 10:16:34 +0000</pubDate>
      <link>https://www.econbiz.de/Record/the-critical-role-of-methodological-pluralism-for-policy-relevant-empirical-marketing-research-baumgartner-hans/10013256496?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/the-critical-role-of-methodological-pluralism-for-policy-relevant-empirical-marketing-research-baumgartner-hans/10013256496?sid=1536376317</guid>
      <author>Baumgartner, Hans</author>
      <dc:format>Article</dc:format>
      <dc:date>2022</dc:date>
      <dc:creator>Baumgartner, Hans</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>The Asymmetric Effects of Positive or Negative Experiences with an Extension on Low- vs. High-Equity Parent Brands : A Microtheoretical Notion</title>
      <pubDate>Tue, 15 Mar 2022 23:33:25 +0000</pubDate>
      <link>https://www.econbiz.de/Record/the-asymmetric-effects-positive-negative-experiences-with-extension-low-high-equity-parent-brands-microtheoretical-notion-gunasti-kunter/10012979320?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/the-asymmetric-effects-positive-negative-experiences-with-extension-low-high-equity-parent-brands-microtheoretical-notion-gunasti-kunter/10012979320?sid=1536376317</guid>
      <author>Gunasti, Kunter</author>
      <dc:format>Book / Working Paper</dc:format>
      <dc:date>2016</dc:date>
      <dc:creator>Gunasti, Kunter</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Identifying the Picky Shopper</title>
      <pubDate>Thu, 10 Mar 2022 19:32:13 +0000</pubDate>
      <link>https://www.econbiz.de/Record/identifying-the-picky-shopper-cheng-andong/10012923338?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/identifying-the-picky-shopper-cheng-andong/10012923338?sid=1536376317</guid>
      <author>Cheng, Andong</author>
      <dc:format>Book / Working Paper</dc:format>
      <dc:date>2018</dc:date>
      <dc:creator>Cheng, Andong</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>On the use of balanced item parceling to counter acquiescence bias in structural equation models</title>
      <pubDate>Tue, 11 Jan 2022 10:18:42 +0000</pubDate>
      <link>https://www.econbiz.de/Record/on-the-use-of-balanced-item-parceling-to-counter-acquiescence-bias-in-structural-equation-models-weijters-bert/10012794833?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/on-the-use-of-balanced-item-parceling-to-counter-acquiescence-bias-in-structural-equation-models-weijters-bert/10012794833?sid=1536376317</guid>
      <author>Weijters, Bert</author>
      <dc:format>Article</dc:format>
      <dc:date>2022</dc:date>
      <dc:creator>Weijters, Bert</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Dealing with common method variance in international marketing research</title>
      <pubDate>Tue, 31 Aug 2021 14:04:31 +0000</pubDate>
      <link>https://www.econbiz.de/Record/dealing-with-common-method-variance-in-international-marketing-research-baumgartner-hans/10012608046?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/dealing-with-common-method-variance-in-international-marketing-research-baumgartner-hans/10012608046?sid=1536376317</guid>
      <author>Baumgartner, Hans</author>
      <dc:format>Article</dc:format>
      <dc:date>2021</dc:date>
      <dc:creator>Baumgartner, Hans</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Identifying Picky Shoppers : Who They Are and How to Spot Them</title>
      <pubDate>Mon, 14 Jun 2021 13:59:44 +0000</pubDate>
      <link>https://www.econbiz.de/Record/identifying-picky-shoppers-who-they-are-and-how-to-spot-them-cheng-andong/10012535525?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/identifying-picky-shoppers-who-they-are-and-how-to-spot-them-cheng-andong/10012535525?sid=1536376317</guid>
      <author>Cheng, Andong</author>
      <dc:format>Article</dc:format>
      <dc:date>2021</dc:date>
      <dc:creator>Cheng, Andong</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>The biasing effect of common method variance : some clarifications</title>
      <pubDate>Thu, 25 Feb 2021 13:16:20 +0000</pubDate>
      <link>https://www.econbiz.de/Record/the-biasing-effect-of-common-method-variance-some-clarifications-baumgartner-hans/10012434103?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/the-biasing-effect-of-common-method-variance-some-clarifications-baumgartner-hans/10012434103?sid=1536376317</guid>
      <author>Baumgartner, Hans</author>
      <dc:format>Article</dc:format>
      <dc:date>2021</dc:date>
      <dc:creator>Baumgartner, Hans</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>An updated paradigm for evaluating measurement invariance incorporating common method variance and its assessment</title>
      <pubDate>Thu, 25 Feb 2021 12:31:18 +0000</pubDate>
      <link>https://www.econbiz.de/Record/an-updated-paradigm-for-evaluating-measurement-invariance-incorporating-common-method-variance-and-its-assessment-steenkamp-jan-benedict/10012434066?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/an-updated-paradigm-for-evaluating-measurement-invariance-incorporating-common-method-variance-and-its-assessment-steenkamp-jan-benedict/10012434066?sid=1536376317</guid>
      <author>Steenkamp, Jan-Benedict E. M.</author>
      <dc:format>Article</dc:format>
      <dc:date>2021</dc:date>
      <dc:creator>Steenkamp, Jan-Benedict E. M.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Global Brand Strategy : World-wise Marketing in the Age of Branding</title>
      <pubDate>Fri, 08 Jan 2021 18:31:31 +0000</pubDate>
      <link>https://www.econbiz.de/Record/global-brand-strategy-world-wise-marketing-in-the-age-of-branding-steenkamp-jan-benedict/10012396522?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/global-brand-strategy-world-wise-marketing-in-the-age-of-branding-steenkamp-jan-benedict/10012396522?sid=1536376317</guid>
      <author>Steenkamp, Jan-Benedict E. M.</author>
      <dc:format>Book / Working Paper</dc:format>
      <dc:date>2017</dc:date>
      <dc:creator>Steenkamp, Jan-Benedict E. M.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>The rise of online grocery shopping in China : which brands will benefit?</title>
      <pubDate>Mon, 22 Jun 2020 08:20:53 +0000</pubDate>
      <link>https://www.econbiz.de/Record/the-rise-of-online-grocery-shopping-in-china-which-brands-will-benefit-ewijk-bernadette-van/10012231109?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/the-rise-of-online-grocery-shopping-in-china-which-brands-will-benefit-ewijk-bernadette-van/10012231109?sid=1536376317</guid>
      <author>Ewijk, Bernadette J. van</author>
      <dc:format>Article</dc:format>
      <dc:date>2020</dc:date>
      <dc:creator>Ewijk, Bernadette J. van</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Branding in a hyperconnected world : refocusing theories and rethinking boundaries</title>
      <pubDate>Wed, 18 Mar 2020 12:58:07 +0000</pubDate>
      <link>https://www.econbiz.de/Record/branding-in-a-hyperconnected-world-refocusing-theories-and-rethinking-boundaries-swaminathan-vanitha/10012176536?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/branding-in-a-hyperconnected-world-refocusing-theories-and-rethinking-boundaries-swaminathan-vanitha/10012176536?sid=1536376317</guid>
      <author>Swaminathan, Vanitha</author>
      <dc:format>Article</dc:format>
      <dc:date>2020</dc:date>
      <dc:creator>Swaminathan, Vanitha</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Global brand building and management in the digital age</title>
      <pubDate>Tue, 25 Feb 2020 15:42:20 +0000</pubDate>
      <link>https://www.econbiz.de/Record/global-brand-building-and-management-in-the-digital-age-steenkamp-jan-benedict/10012167071?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/global-brand-building-and-management-in-the-digital-age-steenkamp-jan-benedict/10012167071?sid=1536376317</guid>
      <author>Steenkamp, Jan-Benedict E. M.</author>
      <dc:format>Article</dc:format>
      <dc:date>2020</dc:date>
      <dc:creator>Steenkamp, Jan-Benedict E. M.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Measurement in marketing</title>
      <pubDate>Thu, 06 Feb 2020 14:37:26 +0000</pubDate>
      <link>https://www.econbiz.de/Record/measurement-in-marketing-baumgartner-hans/10012157475?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/measurement-in-marketing-baumgartner-hans/10012157475?sid=1536376317</guid>
      <author>Baumgartner, Hans</author>
      <dc:format>Book / Working Paper</dc:format>
      <dc:date>2019</dc:date>
      <dc:creator>Baumgartner, Hans</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Branding in the era of digital (dis)intermediation</title>
      <pubDate>Tue, 17 Dec 2019 11:37:21 +0000</pubDate>
      <link>https://www.econbiz.de/Record/branding-in-the-era-of-digital-dis-intermediation-gielens-katrijn/10012134258?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/branding-in-the-era-of-digital-dis-intermediation-gielens-katrijn/10012134258?sid=1536376317</guid>
      <author>Gielens, Katrijn</author>
      <dc:format>Article</dc:format>
      <dc:date>2019</dc:date>
      <dc:creator>Gielens, Katrijn</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Analyzing policy capturing data using structural equation modeling for within-subject experiments (SEMWISE)</title>
      <pubDate>Tue, 03 Dec 2019 14:22:24 +0000</pubDate>
      <link>https://www.econbiz.de/Record/analyzing-policy-capturing-data-using-structural-equation-modeling-for-within-subject-experiments-semwise-weijters-bert/10012128083?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/analyzing-policy-capturing-data-using-structural-equation-modeling-for-within-subject-experiments-semwise-weijters-bert/10012128083?sid=1536376317</guid>
      <author>Weijters, Bert</author>
      <dc:format>Article</dc:format>
      <dc:date>2019</dc:date>
      <dc:creator>Weijters, Bert</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities</title>
      <pubDate>Thu, 14 Nov 2019 18:27:20 +0000</pubDate>
      <link>https://www.econbiz.de/Record/in-brands-we-trust-a-multicategory-multicountry-investigation-of-sensitivity-of-consumers-trust-in-brands-to-marketing-mix-activities-rajavi-koushyar/10012120935?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/in-brands-we-trust-a-multicategory-multicountry-investigation-of-sensitivity-of-consumers-trust-in-brands-to-marketing-mix-activities-rajavi-koushyar/10012120935?sid=1536376317</guid>
      <author>Rajavi, Koushyar</author>
      <dc:format>Article</dc:format>
      <dc:date>2019</dc:date>
      <dc:creator>Rajavi, Koushyar</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Did They Earn It? Observing Unearned Luxury Consumption Decreases Brand Attitude When Observers Value Fairness</title>
      <pubDate>Tue, 17 Sep 2019 14:11:53 +0000</pubDate>
      <link>https://www.econbiz.de/Record/did-they-earn-it-observing-unearned-luxury-consumption-decreases-brand-attitude-when-observers-value-fairness-lee-saerom/10012082977?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/did-they-earn-it-observing-unearned-luxury-consumption-decreases-brand-attitude-when-observers-value-fairness-lee-saerom/10012082977?sid=1536376317</guid>
      <author>Lee, Saerom</author>
      <dc:format>Article</dc:format>
      <dc:date>2018</dc:date>
      <dc:creator>Lee, Saerom</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>When Cheap Isn't the Same as Not Expensive: Generic Price Terms and Their Negations</title>
      <pubDate>Tue, 17 Sep 2019 14:11:53 +0000</pubDate>
      <link>https://www.econbiz.de/Record/when-cheap-isn-t-the-same-as-not-expensive-generic-price-terms-and-their-negations-weijters-bert/10012082990?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/when-cheap-isn-t-the-same-as-not-expensive-generic-price-terms-and-their-negations-weijters-bert/10012082990?sid=1536376317</guid>
      <author>Weijters, Bert</author>
      <dc:format>Article</dc:format>
      <dc:date>2018</dc:date>
      <dc:creator>Weijters, Bert</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Psychic distance and performance of MNCs during marketing crises</title>
      <pubDate>Wed, 22 May 2019 10:34:28 +0000</pubDate>
      <link>https://www.econbiz.de/Record/psychic-distance-and-performance-of-mncs-during-marketing-crises-dinner-isaac/10012007002?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/psychic-distance-and-performance-of-mncs-during-marketing-crises-dinner-isaac/10012007002?sid=1536376317</guid>
      <author>Dinner, Isaac M.</author>
      <dc:format>Article</dc:format>
      <dc:date>2019</dc:date>
      <dc:creator>Dinner, Isaac M.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Global versus local consumer culture : theory, measurement, and future research directions</title>
      <pubDate>Fri, 03 May 2019 14:09:05 +0000</pubDate>
      <link>https://www.econbiz.de/Record/global-versus-local-consumer-culture-theory-measurement-and-future-research-directions-steenkamp-jan-benedict/10011999569?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/global-versus-local-consumer-culture-theory-measurement-and-future-research-directions-steenkamp-jan-benedict/10011999569?sid=1536376317</guid>
      <author>Steenkamp, Jan-Benedict E. M.</author>
      <dc:format>Article</dc:format>
      <dc:date>2019</dc:date>
      <dc:creator>Steenkamp, Jan-Benedict E. M.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts</title>
      <pubDate>Mon, 18 Feb 2019 12:36:46 +0000</pubDate>
      <link>https://www.econbiz.de/Record/misresponse-survey-questions-conceptual-framework-and-empirical-test-the-effects-reversals-negations-and-polar-opposite-core-concepts-baumgartner-hans/10011971270?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/misresponse-survey-questions-conceptual-framework-and-empirical-test-the-effects-reversals-negations-and-polar-opposite-core-concepts-baumgartner-hans/10011971270?sid=1536376317</guid>
      <author>Baumgartner, Hans</author>
      <dc:format>Article</dc:format>
      <dc:date>2018</dc:date>
      <dc:creator>Baumgartner, Hans</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>New product success in the consumer packaged goods industry : a shopper marketing approach</title>
      <pubDate>Thu, 13 Dec 2018 09:17:16 +0000</pubDate>
      <link>https://www.econbiz.de/Record/new-product-success-in-the-consumer-packaged-goods-industry-a-shopper-marketing-approach-lamey-lien/10011943234?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/new-product-success-in-the-consumer-packaged-goods-industry-a-shopper-marketing-approach-lamey-lien/10011943234?sid=1536376317</guid>
      <author>Lamey, Lien</author>
      <dc:format>Article</dc:format>
      <dc:date>2018</dc:date>
      <dc:creator>Lamey, Lien</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>When cheap isn't the same as not expensive : generic price terms and their negations</title>
      <pubDate>Tue, 04 Dec 2018 11:17:19 +0000</pubDate>
      <link>https://www.econbiz.de/Record/when-cheap-isn-t-the-same-as-not-expensive-generic-price-terms-and-their-negations-weijters-bert/10011937349?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/when-cheap-isn-t-the-same-as-not-expensive-generic-price-terms-and-their-negations-weijters-bert/10011937349?sid=1536376317</guid>
      <author>Weijters, Bert</author>
      <dc:format>Article</dc:format>
      <dc:date>2018</dc:date>
      <dc:creator>Weijters, Bert</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Did they earn it? : observing unearned luxury consumption decreases brand attitude when observers value fairness</title>
      <pubDate>Fri, 26 Oct 2018 08:02:15 +0000</pubDate>
      <link>https://www.econbiz.de/Record/did-they-earn-it-observing-unearned-luxury-consumption-decreases-brand-attitude-when-observers-value-fairness-lee-saerom/10011917268?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/did-they-earn-it-observing-unearned-luxury-consumption-decreases-brand-attitude-when-observers-value-fairness-lee-saerom/10011917268?sid=1536376317</guid>
      <author>Lee, Saerom</author>
      <dc:format>Article</dc:format>
      <dc:date>2018</dc:date>
      <dc:creator>Lee, Saerom</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Agglomeration as a driver of the volume of electronic word of mouth in the restaurant industry</title>
      <pubDate>Tue, 16 Oct 2018 16:17:17 +0000</pubDate>
      <link>https://www.econbiz.de/Record/agglomeration-as-a-driver-of-the-volume-of-electronic-word-of-mouth-in-the-restaurant-industry-liu-angela-xia/10011912729?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/agglomeration-as-a-driver-of-the-volume-of-electronic-word-of-mouth-in-the-restaurant-industry-liu-angela-xia/10011912729?sid=1536376317</guid>
      <author>Liu, Angela Xia</author>
      <dc:format>Article</dc:format>
      <dc:date>2018</dc:date>
      <dc:creator>Liu, Angela Xia</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Sport team personality : it's not all about winning!</title>
      <pubDate>Mon, 02 Jul 2018 15:13:52 +0000</pubDate>
      <link>https://www.econbiz.de/Record/sport-team-personality-it-s-not-all-about-winning-stadler-blank-ashley/10011866637?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/sport-team-personality-it-s-not-all-about-winning-stadler-blank-ashley/10011866637?sid=1536376317</guid>
      <author>Stadler Blank, Ashley</author>
      <dc:format>Article</dc:format>
      <dc:date>2018</dc:date>
      <dc:creator>Stadler Blank, Ashley</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Marketing survey research best practices : evidence and recommendations from a review of JAMS articles</title>
      <pubDate>Wed, 27 Jun 2018 15:13:52 +0000</pubDate>
      <link>https://www.econbiz.de/Record/marketing-survey-research-best-practices-evidence-and-recommendations-from-a-review-of-jams-articles-hulland-john/10011865107?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/marketing-survey-research-best-practices-evidence-and-recommendations-from-a-review-of-jams-articles-hulland-john/10011865107?sid=1536376317</guid>
      <author>Hulland, John</author>
      <dc:format>Article</dc:format>
      <dc:date>2018</dc:date>
      <dc:creator>Hulland, John</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>The future of the marketing department at business schools</title>
      <pubDate>Wed, 16 May 2018 11:28:59 +0000</pubDate>
      <link>https://www.econbiz.de/Record/the-future-of-the-marketing-department-at-business-schools-steenkamp-jan-benedict/10011844763?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/the-future-of-the-marketing-department-at-business-schools-steenkamp-jan-benedict/10011844763?sid=1536376317</guid>
      <author>Steenkamp, Jan-Benedict E. M.</author>
      <dc:format>Article</dc:format>
      <dc:date>2018</dc:date>
      <dc:creator>Steenkamp, Jan-Benedict E. M.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Methodological issues in cross-cultural</title>
      <pubDate>Tue, 21 Nov 2017 10:55:08 +0000</pubDate>
      <link>https://www.econbiz.de/Record/methodological-issues-in-cross-cultural-baumgartner-hans/10011749738?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/methodological-issues-in-cross-cultural-baumgartner-hans/10011749738?sid=1536376317</guid>
      <author>Baumgartner, Hans</author>
      <dc:format>Article</dc:format>
      <dc:date>2017</dc:date>
      <dc:creator>Baumgartner, Hans</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Methodological issues in cross-linguistic and multilingual advertising research</title>
      <pubDate>Mon, 24 Jul 2017 13:14:56 +0000</pubDate>
      <link>https://www.econbiz.de/Record/methodological-issues-in-cross-linguistic-and-multilingual-advertising-research-weijters-bert/10011686482?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/methodological-issues-in-cross-linguistic-and-multilingual-advertising-research-weijters-bert/10011686482?sid=1536376317</guid>
      <author>Weijters, Bert</author>
      <dc:format>Article</dc:format>
      <dc:date>2017</dc:date>
      <dc:creator>Weijters, Bert</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>The calibrated sigma method : an efficient remedy for between-group differences in response category use on Likert scales</title>
      <pubDate>Thu, 13 Apr 2017 10:56:44 +0000</pubDate>
      <link>https://www.econbiz.de/Record/the-calibrated-sigma-method-an-efficient-remedy-for-between-group-differences-in-response-category-use-on-likert-scales-weijters-bert/10011634109?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/the-calibrated-sigma-method-an-efficient-remedy-for-between-group-differences-in-response-category-use-on-likert-scales-weijters-bert/10011634109?sid=1536376317</guid>
      <author>Weijters, Bert</author>
      <dc:format>Article</dc:format>
      <dc:date>2016</dc:date>
      <dc:creator>Weijters, Bert</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>The effectiveness of contractual and trust-based governance in strategic alliances under behavioral and environmental uncertainty</title>
      <pubDate>Fri, 06 Jan 2017 06:50:01 +0000</pubDate>
      <link>https://www.econbiz.de/Record/the-effectiveness-of-contractual-and-trust-based-governance-in-strategic-alliances-under-behavioral-and-environmental-uncertainty-krishnan-rekha/10011578063?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/the-effectiveness-of-contractual-and-trust-based-governance-in-strategic-alliances-under-behavioral-and-environmental-uncertainty-krishnan-rekha/10011578063?sid=1536376317</guid>
      <author>Krishnan, Rekha</author>
      <dc:format>Article</dc:format>
      <dc:date>2016</dc:date>
      <dc:creator>Krishnan, Rekha</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Global brand strategy : world-wise marketing in the age of branding</title>
      <pubDate>Tue, 23 Aug 2016 10:20:09 +0000</pubDate>
      <link>https://www.econbiz.de/Record/global-brand-strategy-world-wise-marketing-in-the-age-of-branding-steenkamp-jan-benedict/10011523442?sid=1536376317</link>
      <guid>https://www.econbiz.de/Record/global-brand-strategy-world-wise-marketing-in-the-age-of-branding-steenkamp-jan-benedict/10011523442?sid=1536376317</guid>
      <author>Steenkamp, Jan-Benedict E. M.</author>
      <dc:format>Book / Working Paper</dc:format>
      <dc:date>2017</dc:date>
      <dc:creator>Steenkamp, Jan-Benedict E. M.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
  </channel>
</rss>
