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Consumer promotions in service...
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Consumer promotions in service marketing
Lovelock, Christopher H.
;
Quelch, John A.
- In:
Business Horizons
26
(
1983
)
3
,
pp. 66-75
Persistent link: https://www.econbiz.de/10005327064
Saved in:
2
Managing services : marketing, operations, and human resources
Lovelock, Christopher H.
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10000752098
Saved in:
3
An international perspective on public sector marketing
Lovelock, Christopher H.
- In:
Government marketing : theory and practice
,
(pp. 114-143)
.
1981
Persistent link: https://www.econbiz.de/10002399185
Saved in:
4
Theoretical contributions from services and non-business marketing
Lovelock, Christopher H.
-
19XX
Persistent link: https://www.econbiz.de/10002400534
Saved in:
5
Services marketing
Lovelock, Christopher H.
(
contributor
)
-
1991
-
2. ed.
Persistent link: https://www.econbiz.de/10004137218
Saved in:
6
Services marketing
Lovelock, Christopher H.
(
contributor
)
-
1996
-
3. ed.
Persistent link: https://www.econbiz.de/10004302147
Saved in:
7
Managing services : marketing, operations, and human resources
Lovelock, Christopher H.
(
contributor
)
-
1992
-
2. ed.
Persistent link: https://www.econbiz.de/10004153871
Saved in:
8
Services marketing : text, cases, & readings
Lovelock, Christopher H.
(
contributor
)
-
1984
Persistent link: https://www.econbiz.de/10004621275
Saved in:
9
Services marketing : [text, cases, & readings]
Lovelock, Christopher H.
-
1991
-
2. ed.
Persistent link: https://www.econbiz.de/10013476892
Saved in:
10
Managing services : marketing, operations and human resources
Lovelock, Christopher H.
-
1988
Persistent link: https://www.econbiz.de/10009589024
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