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Purpose: The aim of this paper is to examine the feasibility of implementing TQM based on soft factors, which can influence the successful implementation of TQM. Design/methodology/approach: A framework has been developed for the TQM soft factors based on literature review and respectively,...
Persistent link: https://www.econbiz.de/10011938969
As Ouellet (2006) noted, Introduction of really new products by organizations is not a risk-free strategy for companies, some having less success at it than others. Factors such as changing consumer behavior towards really new products based on segments of adopters, product-related issues (e.g....
Persistent link: https://www.econbiz.de/10010706173
The aim of this survey is to analyse the influence of privatisation on organisational culture in Isfahan Mobarakeh Steel Company (IMSC); also to compare the influence of privatisation on organisational culture among staff, experts, and managers of the company. The hypotheses have been examined...
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Purpose – This study aims to integrate consumer-based brand equity for a tourism destination (CBBETD) and the theory of planned behavior (TPB) to examine the relationship between branding and customers’ attitudes toward banking services. Design/methodology/approach –A ten-minute pen and...
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