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Product safety failure and restoring reputation across markets : Fonterra's management of the 2013 bacterial contamination crisis
Pang, Augustine - In: Journal of marketing channels : ... distribution … 24 (2017) 3/4, pp. 136-152
Persistent link: https://www.econbiz.de/10011800793
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Purchase the national brand no. 1 to rescue entry strategy? : the acquisition of Wedel by Cadbury-Scheppes
Kulawczuk, Przemysław - In: Acquisition strategies in European emerging markets, (pp. 217-231). 2007
Persistent link: https://www.econbiz.de/10003407206
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BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand
Kanso, Ali M.; Nelson, Richard Alan; Kitchen, Philip J. - In: Journal of marketing communications 26 (2020) 7, pp. 703-731
Persistent link: https://www.econbiz.de/10012314011
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Die Rücknahme-Krise - Haribo nimmt Adventskalender 2004 zurück
Alfter, Marco - In: Krisen-PR : Krisen erkennen, meistern und vorbeugen - …, (pp. 69-73). 2007
Persistent link: https://www.econbiz.de/10003501194
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Chocolate fortunes : the battle for the hearts, minds, and wallets of China's consumers
Allen, Lawrence L. - 2010
Persistent link: https://www.econbiz.de/10003830818
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Markets, management, and merger : John Mackintosh & Sons, 1890 - 1969
Fitzgerald, Robert - In: Business history review 74 (2000) 4, pp. 555-[609]
Persistent link: https://www.econbiz.de/10001580010
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Annual report and form 20-F / Cadbury Schweppes plc
Cadbury Schweppes - London - 1981(1982) - 1984(1985); 1986(1987) - 2001(2002)
Persistent link: https://www.econbiz.de/10000469051
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The sexual division of labour in process manufacturing : Economic restructuring, training and 'women's work'
Flecker, Jörg - In: European journal of industrial relations 4 (1998) 1, pp. 7-34
It is widely assumed that the development of enhanced skills appropriate to advanced technologies is an important means of increasing the employability of the socially excluded. This article tests this assumption through case studies in the food industry in Austria, Germany and Britain. The...
Persistent link: https://www.econbiz.de/10015179068
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How a new resource emerged in a network setting and how the emergence of new resource bound a network together
Finch, John H.; Harrison, Debbie - In: Use of science and technology in business : exploring …, (pp. 121-137). 2009
Persistent link: https://www.econbiz.de/10003950942