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Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations

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Does the Image of Indonesian Contemporary Artists Matter? A Theoretical Review on Personal Diversity, Brand Image, Market Acceptance & Market Opportunity

Anantadjaya, Samuel P. D. - 2019

. From the understanding on products/services, personal marketing for artists are deemed necessary. Following the study on … level of public/market acceptance influences the level of market opportunity for those artists. Hence, it is expected that …

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M(art)worlds : consumer perceptions of how luxury brand stores become art institutions

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What's in a thang? : dancing to brand image with Miley Cyrus' multimodal dance spectacle

Rossolatos, George - In: Arts and the market 7 (2017) 1, pp. 101-130

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An artist’s perceived value : development of a measurement scale

Hernando, Elisa; Campo, Sara - In: International journal of arts management 19 (2017) 3, pp. 33-47

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Using brand alliances with artists to expand retail brand personality

Kim, Pielah; Vaidyanathan, Rajiv; Chang, Hua; Stoel, Leslie - In: Journal of business research : JBR 85 (2018), pp. 424-433

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Does the artist's name influence the perceived value of an art work?

Hernando, Elisa; Campo, Sara - In: International journal of arts management 19 (2017) 2, pp. 46-58

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The featuring phenomenon in music : how combining artists of different genres increases a song’s popularity

Ordanin, Andrea; Nunes, Joseph C.; Nanni, Anastasia - In: Marketing letters : a journal of research in marketing 29 (2018) 4, pp. 485-499

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Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016

Sánchez-Olmos, Cande; Castelló-Martínez, Araceli - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 874-892

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Ch-ch-changes : the geology of artist brand evolutions

Eagar, Toni; Lindridge, Andrew; Martin, Diane M. - In: European journal of marketing 56 (2022) 12, pp. 3617-3651

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