Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The way brands work : consumer...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand management
3
Markenführung
3
City marketing
2
Stadtmarketing
2
Amazon
1
Amazon region
1
Amazonasgebiet
1
Brand
1
Brand image
1
Branding
1
City branding
1
Eigendynamik
1
Institutional economics
1
Institutionenökonomik
1
Markenartikel
1
Markenimage
1
branding
1
cities
1
colonization
1
destruction
1
discursive closure
1
ethnography
1
hypocrisy
1
inclusive branding
1
institutional theory
1
interactionism
1
isomorphism
1
public sector and administration
1
social problems
1
sycomorphism
1
sycophancy
1
translation
1
value
1
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Bertilsson, Jon
3
Rennstam, Jens
3
Sullivan, Katie R.
2
Published in...
All
Marketing theory
1
Organization : the critical journal of organization, theory and society
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
City branding to solve social problems? : the Eigendynamik of management concepts
Rennstam, Jens
;
Bertilsson, Jon
;
Sullivan, Katie R.
- In:
Organization studies : an international …
45
(
2024
)
11
,
pp. 1645-1667
Persistent link: https://www.econbiz.de/10015271732
Saved in:
2
The destructive side of branding : a heuristic model for analyzing the value of branding practice
Bertilsson, Jon
;
Rennstam, Jens
- In:
Organization : the critical journal of organization, …
25
(
2018
)
2
,
pp. 260-281
Persistent link: https://www.econbiz.de/10011888256
Saved in:
3
Sycomorphism in city branding : the case of Amazon HQ2
Sullivan, Katie R.
;
Rennstam, Jens
;
Bertilsson, Jon
- In:
Marketing theory
23
(
2023
)
2
,
pp. 207-223
Persistent link: https://www.econbiz.de/10014293946
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
