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      <title>Negative consumer-brand relationships : insights from a literature review in elite ABS journals</title>
      <pubDate>Mon, 08 Jun 2026 10:30:28 +0000</pubDate>
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      <author>Pratte, Vitor</author>
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      <dc:date>2026</dc:date>
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      <title>Analyzing customer perceptions of brands committed to SDG implementation</title>
      <pubDate>Mon, 08 Jun 2026 09:15:30 +0000</pubDate>
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      <dc:date>2026</dc:date>
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      <title>Customs agents in international trade</title>
      <pubDate>Fri, 05 Jun 2026 10:50:26 +0000</pubDate>
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      <title>Transforming the e-commerce experience : the impact of augmented reality on consumer purchase intention</title>
      <pubDate>Fri, 05 Jun 2026 07:05:25 +0000</pubDate>
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      <author>Zahr, Ahmad Abou</author>
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      <title>Banking on bots : examining user satisfaction and continuance intention of chatbots using multi-group analysis and necessary condition analysis</title>
      <pubDate>Thu, 04 Jun 2026 12:35:27 +0000</pubDate>
      <link>https://www.econbiz.de/Record/banking-bots-examining-user-satisfaction-continuance-intention-chatbots-using-multi-group-analysis-necessary-condition-analysis-saklani-sushant/10015651912?sid=1536203906</link>
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      <author>Saklani, Sushant</author>
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      <dc:date>2026</dc:date>
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      <title>Decoding the brand equity pathway to fast fashion repurchase intentions in emerging markets : the power of social media marketing activities</title>
      <pubDate>Thu, 04 Jun 2026 10:05:26 +0000</pubDate>
      <link>https://www.econbiz.de/Record/decoding-the-brand-equity-pathway-to-fast-fashion-repurchase-intentions-in-emerging-markets-the-power-of-social-media-marketing-activities-yan/10015651791?sid=1536203906</link>
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      <author>Li, Yan</author>
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      <dc:date>2025</dc:date>
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      <title>Do major corporate customers deter supplier misconduct?</title>
      <pubDate>Thu, 04 Jun 2026 09:20:30 +0000</pubDate>
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      <author>Chen, Jie</author>
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      <dc:date>2025</dc:date>
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      <title>The effect of social network users' relationship quality on social commerce continuance : social support as a mediator</title>
      <pubDate>Thu, 04 Jun 2026 09:05:26 +0000</pubDate>
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      <dc:date>2025</dc:date>
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      <title>Enabling customer engagement through perceived social influence and self-enhancement and assessing its impact on brand love : a study of online buying of electronic wearables</title>
      <pubDate>Thu, 04 Jun 2026 09:05:26 +0000</pubDate>
      <link>https://www.econbiz.de/Record/enabling-customer-engagement-perceived-social-influence-self-enhancement-assessing-impact-brand-love-study-online-buying-electronic-wearables-ranakoti/10015651752?sid=1536203906</link>
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      <dc:date>2025</dc:date>
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      <title>The path to fashion loyalty : insights from online fashion retailers and gender dynamics</title>
      <pubDate>Thu, 04 Jun 2026 08:35:26 +0000</pubDate>
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      <author>El-Shihy, Dina</author>
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      <dc:date>2025</dc:date>
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      <title>How can the metaverse enhance shopping well-being? : the role of hedonic shopping motivations and customer engagement</title>
      <pubDate>Thu, 04 Jun 2026 07:50:30 +0000</pubDate>
      <link>https://www.econbiz.de/Record/how-can-the-metaverse-enhance-shopping-well-being-the-role-of-hedonic-shopping-motivations-and-customer-engagement-kim-woo-bin/10015651697?sid=1536203906</link>
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      <author>Kim, Woo Bin</author>
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      <dc:date>2025</dc:date>
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      <title>The influences of brand ethnicity on Chinese consumers' brand attachment, brand trust and purchase intention : focused on domestic brand</title>
      <pubDate>Wed, 03 Jun 2026 13:35:26 +0000</pubDate>
      <link>https://www.econbiz.de/Record/the-influences-of-brand-ethnicity-on-chinese-consumers-brand-attachment-brand-trust-and-purchase-intention-focused-on-domestic-brand-shan/10015651590?sid=1536203906</link>
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      <author>Li, Shan</author>
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      <dc:date>2026</dc:date>
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      <title>Philanthropic practice on consumer attitude mediation of CRM campaign and CRM purchase intention</title>
      <pubDate>Wed, 03 Jun 2026 10:20:26 +0000</pubDate>
      <link>https://www.econbiz.de/Record/philanthropic-practice-on-consumer-attitude-mediation-of-crm-campaign-and-crm-purchase-intention-durgha-devi/10015651511?sid=1536203906</link>
      <guid>https://www.econbiz.de/Record/philanthropic-practice-on-consumer-attitude-mediation-of-crm-campaign-and-crm-purchase-intention-durgha-devi/10015651511?sid=1536203906</guid>
      <author>Durgha Devi, L.</author>
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      <dc:date>2026</dc:date>
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      <title>Generation Z and Millennial customer expectation from technology breadth and depth in firm offerings during customer journey : scale development study</title>
      <pubDate>Wed, 03 Jun 2026 09:05:30 +0000</pubDate>
      <link>https://www.econbiz.de/Record/generation-millennial-customer-expectation-technology-breadth-depth-firm-offerings-customer-journey-scale-development-study-sahay-arvind/10015651451?sid=1536203906</link>
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      <author>Sahay, Arvind</author>
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      <dc:date>2026</dc:date>
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      <title>Supply-demand chain supply comparison to improve service quality on a dynamic tourism ecosystem development model</title>
      <pubDate>Wed, 03 Jun 2026 08:35:30 +0000</pubDate>
      <link>https://www.econbiz.de/Record/supply-demand-chain-supply-comparison-to-improve-service-quality-on-a-dynamic-tourism-ecosystem-development-model-setini-made/10015651432?sid=1536203906</link>
      <guid>https://www.econbiz.de/Record/supply-demand-chain-supply-comparison-to-improve-service-quality-on-a-dynamic-tourism-ecosystem-development-model-setini-made/10015651432?sid=1536203906</guid>
      <author>Setini, Made</author>
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      <dc:date>2026</dc:date>
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      <title>Building trust through digital content marketing co-creation in B-to-B relationships</title>
      <pubDate>Tue, 02 Jun 2026 14:52:01 +0000</pubDate>
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      <author>Gruszczyńska-Radecka, Anna</author>
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      <dc:date>2026</dc:date>
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      <title>Defining the concept of a relational business model through the service profit chain framework</title>
      <pubDate>Tue, 02 Jun 2026 14:37:05 +0000</pubDate>
      <link>https://www.econbiz.de/Record/defining-the-concept-of-a-relational-business-model-through-the-service-profit-chain-framework-ratajczak-mrozek-milena/10015651259?sid=1536203906</link>
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      <author>Ratajczak-Mrozek, Milena</author>
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      <title>Facilitating value co-creation in B-to-C relationships through digital media and its impact on the company's business performance</title>
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      <author>Wieczerzycki, Marcin</author>
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      <title>Back to the future via human-centered artificial intelligence</title>
      <pubDate>Tue, 02 Jun 2026 13:02:05 +0000</pubDate>
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      <author>Lee, Dae Hui</author>
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      <dc:date>2026</dc:date>
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      <title>Brand personality evolution : analysis of the concept's scientific production</title>
      <pubDate>Fri, 29 May 2026 12:05:42 +0000</pubDate>
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      <author>Barrueto Mercado, Eduardo</author>
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      <dc:date>2025</dc:date>
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      <title>How does AI acceptance in logistics services influence value co-creation behavior and brand loyalty among Thai Gen Z consumers?</title>
      <pubDate>Fri, 29 May 2026 07:45:38 +0000</pubDate>
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      <author>Anuman Chanthawong</author>
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      <dc:date>2026</dc:date>
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      <title>The Perfect Employee Journey and Experience : Building Long-Term Employee Loyalty, Boosting Satisfaction, and Securing Performance</title>
      <pubDate>Thu, 28 May 2026 23:30:44 +0000</pubDate>
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      <title>Marketing im Gesundheitsbetrieb : Betriebswirtschaft für das Gesundheitswesen</title>
      <pubDate>Thu, 28 May 2026 23:30:44 +0000</pubDate>
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      <title>Assessing the impact of source credibility on fast fashion brand loyalty</title>
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      <author>Florence Cia Shane Low</author>
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      <title>Do prestige sensitivity and altruism moderate the effects of customers' emotions on WOM? : an investigation of luxury retailers</title>
      <pubDate>Thu, 28 May 2026 07:50:40 +0000</pubDate>
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      <title>Digital era : the effect of electronic word of mouth, online communities, and online advertising on brand image and loyalty</title>
      <pubDate>Thu, 28 May 2026 07:50:40 +0000</pubDate>
      <link>https://www.econbiz.de/Record/digital-era-the-effect-of-electronic-word-of-mouth-online-communities-and-online-advertising-on-brand-image-and-loyalty-deepa/10015647425?sid=1536203906</link>
      <guid>https://www.econbiz.de/Record/digital-era-the-effect-of-electronic-word-of-mouth-online-communities-and-online-advertising-on-brand-image-and-loyalty-deepa/10015647425?sid=1536203906</guid>
      <author>Deepa, M.</author>
      <dc:format>Article</dc:format>
      <dc:date>2025</dc:date>
      <dc:creator>Deepa, M.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Navigating the shift in brand loyalty : the impact of social media influencers</title>
      <pubDate>Thu, 28 May 2026 07:35:43 +0000</pubDate>
      <link>https://www.econbiz.de/Record/navigating-the-shift-in-brand-loyalty-the-impact-of-social-media-influencers-sivakoti-reddy/10015647411?sid=1536203906</link>
      <guid>https://www.econbiz.de/Record/navigating-the-shift-in-brand-loyalty-the-impact-of-social-media-influencers-sivakoti-reddy/10015647411?sid=1536203906</guid>
      <author>Sivakoti Reddy, M.</author>
      <dc:format>Article</dc:format>
      <dc:date>2025</dc:date>
      <dc:creator>Sivakoti Reddy, M.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Institutional service quality and student repurchase intention among B-school students : mediating role of student perceived value</title>
      <pubDate>Wed, 27 May 2026 13:15:39 +0000</pubDate>
      <link>https://www.econbiz.de/Record/institutional-service-quality-and-student-repurchase-intention-among-b-school-students-mediating-role-of-student-perceived-value-banerjee-subeer/10015647287?sid=1536203906</link>
      <guid>https://www.econbiz.de/Record/institutional-service-quality-and-student-repurchase-intention-among-b-school-students-mediating-role-of-student-perceived-value-banerjee-subeer/10015647287?sid=1536203906</guid>
      <author>Banerjee, Subeer</author>
      <dc:format>Article</dc:format>
      <dc:date>2026</dc:date>
      <dc:creator>Banerjee, Subeer</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Augmented reality (AR) marketing, customer experiences and customer delight in soft drinks : an empirical study</title>
      <pubDate>Wed, 27 May 2026 13:00:42 +0000</pubDate>
      <link>https://www.econbiz.de/Record/augmented-reality-ar-marketing-customer-experiences-and-customer-delight-in-soft-drinks-an-empirical-study-quan-phan-nguyen-anh/10015647280?sid=1536203906</link>
      <guid>https://www.econbiz.de/Record/augmented-reality-ar-marketing-customer-experiences-and-customer-delight-in-soft-drinks-an-empirical-study-quan-phan-nguyen-anh/10015647280?sid=1536203906</guid>
      <author>Quan Phan Nguyen Anh</author>
      <dc:format>Article</dc:format>
      <dc:date>2026</dc:date>
      <dc:creator>Quan Phan Nguyen Anh</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Is beauty important? : exploring the effect of housing agents' beauty on customers' online renting decision-making : an AI-based big data analysis</title>
      <pubDate>Wed, 27 May 2026 06:50:43 +0000</pubDate>
      <link>https://www.econbiz.de/Record/beauty-important-exploring-the-effect-housing-agents-beauty-customers-online-renting-decision-making-based-big-data-analysis-bai-shizhen/10015647099?sid=1536203906</link>
      <guid>https://www.econbiz.de/Record/beauty-important-exploring-the-effect-housing-agents-beauty-customers-online-renting-decision-making-based-big-data-analysis-bai-shizhen/10015647099?sid=1536203906</guid>
      <author>Bai, Shizhen</author>
      <dc:format>Article</dc:format>
      <dc:date>2026</dc:date>
      <dc:creator>Bai, Shizhen</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Chapter 6. Customer Webrooming Behavior in Consumer Electronics Industry of Bangladesh: Determining Online Search Factors</title>
      <pubDate>Tue, 26 May 2026 22:02:05 +0000</pubDate>
      <link>https://www.econbiz.de/Record/chapter-6-customer-webrooming-behavior-in-consumer-electronics-industry-of-bangladesh-determining-online-search-factors-rahman-mohammed-abdur/10015644998?sid=1536203906</link>
      <guid>https://www.econbiz.de/Record/chapter-6-customer-webrooming-behavior-in-consumer-electronics-industry-of-bangladesh-determining-online-search-factors-rahman-mohammed-abdur/10015644998?sid=1536203906</guid>
      <author>Rahman, Mohammed Abdur</author>
      <dc:format>Article</dc:format>
      <dc:date>2025</dc:date>
      <dc:creator>Rahman, Mohammed Abdur</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Chapter 4. The Impact of the Customer Experience Offered to Customers Through Digital Banking Applications on Customer Loyalty and Customer Satisfaction</title>
      <pubDate>Tue, 26 May 2026 22:02:05 +0000</pubDate>
      <link>https://www.econbiz.de/Record/chapter-the-impact-customer-experience-offered-customers-through-digital-banking-applications-customer-loyalty-customer-satisfaction-akin-muhammed/10015645256?sid=1536203906</link>
      <guid>https://www.econbiz.de/Record/chapter-the-impact-customer-experience-offered-customers-through-digital-banking-applications-customer-loyalty-customer-satisfaction-akin-muhammed/10015645256?sid=1536203906</guid>
      <author>Akin, Muhammed</author>
      <dc:format>Article</dc:format>
      <dc:date>2025</dc:date>
      <dc:creator>Akin, Muhammed</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Chapter 8. The Most Noteworthy Technologies Used to Improve Customer Online Decision-Making Process</title>
      <pubDate>Tue, 26 May 2026 22:02:05 +0000</pubDate>
      <link>https://www.econbiz.de/Record/chapter-8-the-most-noteworthy-technologies-used-to-improve-customer-online-decision-making-process-deek-anan/10015645365?sid=1536203906</link>
      <guid>https://www.econbiz.de/Record/chapter-8-the-most-noteworthy-technologies-used-to-improve-customer-online-decision-making-process-deek-anan/10015645365?sid=1536203906</guid>
      <author>Deek, Anan</author>
      <dc:format>Article</dc:format>
      <dc:date>2025</dc:date>
      <dc:creator>Deek, Anan</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Chapter 4. AI-powered Customer Service: The Role of Chatbots in Enhancing E-commerce Interactions</title>
      <pubDate>Tue, 26 May 2026 22:02:05 +0000</pubDate>
      <link>https://www.econbiz.de/Record/chapter-4-ai-powered-customer-service-the-role-of-chatbots-in-enhancing-e-commerce-interactions-venkata-siva-kumar/10015645483?sid=1536203906</link>
      <guid>https://www.econbiz.de/Record/chapter-4-ai-powered-customer-service-the-role-of-chatbots-in-enhancing-e-commerce-interactions-venkata-siva-kumar/10015645483?sid=1536203906</guid>
      <author>Venkata Siva Kumar, S.</author>
      <dc:format>Article</dc:format>
      <dc:date>2025</dc:date>
      <dc:creator>Venkata Siva Kumar, S.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Chapter 5. The Application of Artificial Intelligence in Financial Services to Improve Customer Experiences</title>
      <pubDate>Tue, 26 May 2026 22:02:05 +0000</pubDate>
      <link>https://www.econbiz.de/Record/chapter-5-the-application-of-artificial-intelligence-in-financial-services-to-improve-customer-experiences-farghaly-nermin-nour-din/10015645529?sid=1536203906</link>
      <guid>https://www.econbiz.de/Record/chapter-5-the-application-of-artificial-intelligence-in-financial-services-to-improve-customer-experiences-farghaly-nermin-nour-din/10015645529?sid=1536203906</guid>
      <author>Farghaly, Nermin Nour El-din</author>
      <dc:format>Article</dc:format>
      <dc:date>2025</dc:date>
      <dc:creator>Farghaly, Nermin Nour El-din</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Chapter 5. Quest for Student Engagement and Loyalty From a Private Higher Education Perspective</title>
      <pubDate>Tue, 26 May 2026 22:02:05 +0000</pubDate>
      <link>https://www.econbiz.de/Record/chapter-5-quest-for-student-engagement-and-loyalty-from-a-private-higher-education-perspective-kajenthiran-konalingam/10015645605?sid=1536203906</link>
      <guid>https://www.econbiz.de/Record/chapter-5-quest-for-student-engagement-and-loyalty-from-a-private-higher-education-perspective-kajenthiran-konalingam/10015645605?sid=1536203906</guid>
      <author>Kajenthiran, Konalingam</author>
      <dc:format>Article</dc:format>
      <dc:date>2025</dc:date>
      <dc:creator>Kajenthiran, Konalingam</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Chapter 15. Mimicking Technology in Creating and Optimising Marketing Value, Customer Experience, Retention and Loyalty</title>
      <pubDate>Tue, 26 May 2026 22:02:05 +0000</pubDate>
      <link>https://www.econbiz.de/Record/chapter-15-mimicking-technology-in-creating-and-optimising-marketing-value-customer-experience-retention-and-loyalty-vazirani-kiran/10015645638?sid=1536203906</link>
      <guid>https://www.econbiz.de/Record/chapter-15-mimicking-technology-in-creating-and-optimising-marketing-value-customer-experience-retention-and-loyalty-vazirani-kiran/10015645638?sid=1536203906</guid>
      <author>Vazirani, Kiran</author>
      <dc:format>Article</dc:format>
      <dc:date>2025</dc:date>
      <dc:creator>Vazirani, Kiran</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Chapter 10. Mimicking Consumer Centric Technology and Customer Engagement</title>
      <pubDate>Tue, 26 May 2026 22:02:05 +0000</pubDate>
      <link>https://www.econbiz.de/Record/chapter-10-mimicking-consumer-centric-technology-and-customer-engagement-bali-neetu/10015645643?sid=1536203906</link>
      <guid>https://www.econbiz.de/Record/chapter-10-mimicking-consumer-centric-technology-and-customer-engagement-bali-neetu/10015645643?sid=1536203906</guid>
      <author>Bali, Neetu</author>
      <dc:format>Article</dc:format>
      <dc:date>2025</dc:date>
      <dc:creator>Bali, Neetu</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Chapter 8. A Qualitative Study on Analysing the Role of Mimicking Technology in Electronic Customer Relationship Management: A Case of Service Sector</title>
      <pubDate>Tue, 26 May 2026 22:02:05 +0000</pubDate>
      <link>https://www.econbiz.de/Record/chapter-qualitative-study-analysing-the-role-mimicking-technology-electronic-customer-relationship-management-case-service-sector-singh-pankaj/10015645645?sid=1536203906</link>
      <guid>https://www.econbiz.de/Record/chapter-qualitative-study-analysing-the-role-mimicking-technology-electronic-customer-relationship-management-case-service-sector-singh-pankaj/10015645645?sid=1536203906</guid>
      <author>Singh, Pankaj</author>
      <dc:format>Article</dc:format>
      <dc:date>2025</dc:date>
      <dc:creator>Singh, Pankaj</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Chapter 6. Mimicking Technologies in Retail: Facilitating and Transforming Customer Retail Experience</title>
      <pubDate>Tue, 26 May 2026 22:02:05 +0000</pubDate>
      <link>https://www.econbiz.de/Record/chapter-6-mimicking-technologies-in-retail-facilitating-and-transforming-customer-retail-experience-kashyap-anil-kumar/10015645647?sid=1536203906</link>
      <guid>https://www.econbiz.de/Record/chapter-6-mimicking-technologies-in-retail-facilitating-and-transforming-customer-retail-experience-kashyap-anil-kumar/10015645647?sid=1536203906</guid>
      <author>Kashyap, Anil Kumar</author>
      <dc:format>Article</dc:format>
      <dc:date>2025</dc:date>
      <dc:creator>Kashyap, Anil Kumar</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Chapter 2. Driving Retail Growth: The Interplay of Customer-Centric Technology, Customer Accountability and Organisational Culture</title>
      <pubDate>Tue, 26 May 2026 22:02:05 +0000</pubDate>
      <link>https://www.econbiz.de/Record/chapter-2-driving-retail-growth-the-interplay-of-customer-centric-technology-customer-accountability-and-organisational-culture-hussain-zahid/10015645651?sid=1536203906</link>
      <guid>https://www.econbiz.de/Record/chapter-2-driving-retail-growth-the-interplay-of-customer-centric-technology-customer-accountability-and-organisational-culture-hussain-zahid/10015645651?sid=1536203906</guid>
      <author>Hussain, Zahid</author>
      <dc:format>Article</dc:format>
      <dc:date>2025</dc:date>
      <dc:creator>Hussain, Zahid</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Chapter 7. Unlocking Business Potential: Exploring Augmented Reality Applications for Immersive Customer Experiences</title>
      <pubDate>Tue, 26 May 2026 22:02:05 +0000</pubDate>
      <link>https://www.econbiz.de/Record/chapter-7-unlocking-business-potential-exploring-augmented-reality-applications-for-immersive-customer-experiences-sharma-animesh-kumar/10015645942?sid=1536203906</link>
      <guid>https://www.econbiz.de/Record/chapter-7-unlocking-business-potential-exploring-augmented-reality-applications-for-immersive-customer-experiences-sharma-animesh-kumar/10015645942?sid=1536203906</guid>
      <author>Sharma, Animesh Kumar</author>
      <dc:format>Article</dc:format>
      <dc:date>2025</dc:date>
      <dc:creator>Sharma, Animesh Kumar</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Chapter 8. Embracing the Future: Revolutionising Customer Service Experience Through Data-driven Management</title>
      <pubDate>Tue, 26 May 2026 22:02:05 +0000</pubDate>
      <link>https://www.econbiz.de/Record/chapter-8-embracing-the-future-revolutionising-customer-service-experience-through-data-driven-management-vats-aparna/10015645983?sid=1536203906</link>
      <guid>https://www.econbiz.de/Record/chapter-8-embracing-the-future-revolutionising-customer-service-experience-through-data-driven-management-vats-aparna/10015645983?sid=1536203906</guid>
      <author>Vats, Aparna</author>
      <dc:format>Article</dc:format>
      <dc:date>2025</dc:date>
      <dc:creator>Vats, Aparna</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Chapter 4. The Impact of Financial Technology on Islamic Bank Services in Palestine from the Perspective of Customers</title>
      <pubDate>Tue, 26 May 2026 22:02:05 +0000</pubDate>
      <link>https://www.econbiz.de/Record/chapter-4-the-impact-of-financial-technology-on-islamic-bank-services-in-palestine-from-the-perspective-of-customers-razia-alaa-sobhi/10015646096?sid=1536203906</link>
      <guid>https://www.econbiz.de/Record/chapter-4-the-impact-of-financial-technology-on-islamic-bank-services-in-palestine-from-the-perspective-of-customers-razia-alaa-sobhi/10015646096?sid=1536203906</guid>
      <author>Razia, Alaa Sobhi</author>
      <dc:format>Article</dc:format>
      <dc:date>2025</dc:date>
      <dc:creator>Razia, Alaa Sobhi</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Chapter 8. The Mediating Role of Satisfaction in the Relationship Between the Image and Customers’ Loyalty of National Fruit Juice Company, Jordan (A Field Study)</title>
      <pubDate>Tue, 26 May 2026 22:02:05 +0000</pubDate>
      <link>https://www.econbiz.de/Record/chapter-the-mediating-role-satisfaction-relationship-between-image-customers-loyalty-national-fruit-juice-company-jordan-field-study-shaikh-mustafa/10015646280?sid=1536203906</link>
      <guid>https://www.econbiz.de/Record/chapter-the-mediating-role-satisfaction-relationship-between-image-customers-loyalty-national-fruit-juice-company-jordan-field-study-shaikh-mustafa/10015646280?sid=1536203906</guid>
      <author>Al-Shaikh, Mustafa S.</author>
      <dc:format>Article</dc:format>
      <dc:date>2025</dc:date>
      <dc:creator>Al-Shaikh, Mustafa S.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Chapter 8. Empowering Personalized Marketing: Leveraging Data Engineering for Customer Segmentation</title>
      <pubDate>Tue, 26 May 2026 22:02:05 +0000</pubDate>
      <link>https://www.econbiz.de/Record/chapter-8-empowering-personalized-marketing-leveraging-data-engineering-for-customer-segmentation-grover-veena/10015646409?sid=1536203906</link>
      <guid>https://www.econbiz.de/Record/chapter-8-empowering-personalized-marketing-leveraging-data-engineering-for-customer-segmentation-grover-veena/10015646409?sid=1536203906</guid>
      <author>Grover, Veena</author>
      <dc:format>Article</dc:format>
      <dc:date>2025</dc:date>
      <dc:creator>Grover, Veena</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Chapter 7. Crafting Customer Profiles: Data Engineering for Comprehensive Customer Understanding</title>
      <pubDate>Tue, 26 May 2026 22:02:05 +0000</pubDate>
      <link>https://www.econbiz.de/Record/chapter-7-crafting-customer-profiles-data-engineering-for-comprehensive-customer-understanding-chakraborty-anuradha/10015646410?sid=1536203906</link>
      <guid>https://www.econbiz.de/Record/chapter-7-crafting-customer-profiles-data-engineering-for-comprehensive-customer-understanding-chakraborty-anuradha/10015646410?sid=1536203906</guid>
      <author>Chakraborty, Anuradha</author>
      <dc:format>Article</dc:format>
      <dc:date>2025</dc:date>
      <dc:creator>Chakraborty, Anuradha</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Chapter 22. Enhancing Bleisure Tourism: The Role of Social Customer Engagement and Big Data in Shaping Travel Trends</title>
      <pubDate>Tue, 26 May 2026 22:02:05 +0000</pubDate>
      <link>https://www.econbiz.de/Record/chapter-22-enhancing-bleisure-tourism-the-role-of-social-customer-engagement-and-big-data-in-shaping-travel-trends-chakraborty-tanusree/10015646511?sid=1536203906</link>
      <guid>https://www.econbiz.de/Record/chapter-22-enhancing-bleisure-tourism-the-role-of-social-customer-engagement-and-big-data-in-shaping-travel-trends-chakraborty-tanusree/10015646511?sid=1536203906</guid>
      <author>Chakraborty, Tanusree</author>
      <dc:format>Article</dc:format>
      <dc:date>2025</dc:date>
      <dc:creator>Chakraborty, Tanusree</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Chapter 4. AI in Service: Engaging and Retaining Customers Through Technology-based Encounters and Employee Service</title>
      <pubDate>Tue, 26 May 2026 22:02:05 +0000</pubDate>
      <link>https://www.econbiz.de/Record/chapter-4-ai-in-service-engaging-and-retaining-customers-through-technology-based-encounters-and-employee-service-kumar-amit/10015646546?sid=1536203906</link>
      <guid>https://www.econbiz.de/Record/chapter-4-ai-in-service-engaging-and-retaining-customers-through-technology-based-encounters-and-employee-service-kumar-amit/10015646546?sid=1536203906</guid>
      <author>Kumar, Amit</author>
      <dc:format>Article</dc:format>
      <dc:date>2025</dc:date>
      <dc:creator>Kumar, Amit</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Chapter 12. Customer Trust and Blockchain: Building Confidence Through Personalized Experiences</title>
      <pubDate>Tue, 26 May 2026 22:02:05 +0000</pubDate>
      <link>https://www.econbiz.de/Record/chapter-12-customer-trust-and-blockchain-building-confidence-through-personalized-experiences-vijai/10015646618?sid=1536203906</link>
      <guid>https://www.econbiz.de/Record/chapter-12-customer-trust-and-blockchain-building-confidence-through-personalized-experiences-vijai/10015646618?sid=1536203906</guid>
      <author>Vijai, C.</author>
      <dc:format>Article</dc:format>
      <dc:date>2025</dc:date>
      <dc:creator>Vijai, C.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
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