The main purpose of this study was to identify the right strategy marketing plan Ghavamin Bank in Mazandaran province … various factors, the results showed that the factors that should be prioritized in the strategic planning of marketing …

What evidence exists on the value of formal planning for strategic decision-making in marketing? This paper reviews the … evidence. This includes two tests of face validity. First, we use the market test: Are formal procedures used for marketing … informal approaches to marketing planning? The paper concludes with suggestions on the types of research that would be most …

purchase situations. Though industrial marketing researchers would agree that there are different types of purchase situations …

observation that although niche marketing is an accepted strategy in the marketing literature as a means to adaptive change, and … is not clear that the firms reported on in this study engaged in niche marketing as a planned strategy but rather came … beneficial to assisting the Canadian sector. Keywords: Niche marketing, strategic planning, adaptation flexibility JEL Codes: D81 …

The main purpose of this study was to identify the right strategy marketing plan Ghavamin Bank in Mazandaran province … various factors, the results showed that the factors that should be prioritized in the strategic planning of marketing …

management and strategic marketing as a process, made up of successive stages (phases), being in interdependent relations. The …

politics objectives of sustainable development and social responsibility, concrete marketing steps are required, in form of a …