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Who Provides Information Matters: The Role of Source Credibility on US Consumers’ Beef Brand Choices
Dentoni, Domenico; Tonsor, Glynn T.; Calantone, Roger J.; … - 2011
Labels, certifications and endorsements signaling the quality of food have an impact on the purchasing choices of multiple segments of US consumers. At the same time, not much is known about the relationships between the sources providing information through these quality signals and consumer...
Persistent link: https://www.econbiz.de/10009444571
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The Effects of Trivial Attributes on Choice of Food Products
Miljkovic, Dragan; Gong, Jian; Lehrke, Linda - 2009
Trivial or irrelevant attributes are defined as attributes that do not create a meaningful difference in a brand’s performance. The objective of this paper is to determine if and how trivial attributes affect consumers in their choice of variety/brands of food products including frozen green...
Persistent link: https://www.econbiz.de/10009446504
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Advertising, Promotion, and Competition: A Survey with Special Reference to Food
Connor, John M. - In: Agricultural Economics Research (1981) 1
This article surveys the theoretical and empirical literature on the economics of advertising during the last decade The survey notes several promising advances in theoretical modeling of the role of advertising in consumer choice and social welfare Numerous empirical investigations of food and...
Persistent link: https://www.econbiz.de/10010919317
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Marketing Fresh Fruits And Vegetables: Exploration Of Individual Product Characteristics And Their Relationship To Buyer's Attention To Price
Pearson, David - In: Australasian Agribusiness Review 13 (2005)
The unique and somewhat problematic challenges of marketing fresh fruits and vegetables have received attention from a variety of perspectives in recent years. The role that price plays for consumer purchases of them is complex, and will depend on the buyer, product and situation. This article...
Persistent link: https://www.econbiz.de/10011143713
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The Effects of Trivial Attributes on Choice of Food Products
Miljkovic, Dragan; Gong, Jian; Lehrke, Linda - In: Agricultural and Resource Economics Review 38 (2009) 2
Trivial or irrelevant attributes are defined as attributes that do not create a meaningful difference in a brand’s performance. The objective of this paper is to determine if and how trivial attributes affect consumers in their choice of variety/brands of food products including frozen...
Persistent link: https://www.econbiz.de/10008558712
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Who Provides Information Matters: The Role of Source Credibility on US Consumers’ Beef Brand Choices
Dentoni, Domenico; Tonsor, Glynn T.; Calantone, Roger J.; … - Agricultural and Applied Economics Association - AAEA - 2011
Labels, certifications and endorsements signaling the quality of food have an impact on the purchasing choices of multiple segments of US consumers. At the same time, not much is known about the relationships between the sources providing information through these quality signals and consumer...
Persistent link: https://www.econbiz.de/10009020948
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Consumer choice among Mutual Healthcare Purchasers: A feasible option for China?
Xu, Weiwei; de Ven, Wynand P.M.M. van - In: Social Science & Medicine 96 (2013) C, pp. 277-284
Purchasers’ (MHPs). As feasible proposals for creating competition in China's health insurance sector have yet to be made, we … fund-holding community health centres. Although the benefits of competition are widely accepted in China, the problematic … allowing consumer choice among MHPs and implementing a risk equalization scheme in China is politically and technically complex …
Persistent link: https://www.econbiz.de/10010702813
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Uncovering heterogeneous prestige effect in luxury consumption : Insights from the Chinese luxury market
Yao, Alex - In: Journal of business research : JBR 168 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014434844
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Environmentalism in photovoltaics substitution, nationalism in photovoltaics rivalry and youth's choice of solar power banks in Lanzhou
Zha, Yiru; Jin, Jiawei - In: International journal of energy sector management 18 (2024) 4, pp. 918-938
Persistent link: https://www.econbiz.de/10014551318
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The collaboration pattern, trust relationship, and transferring and learning willingness : evidence of China's agribusiness and farmers
Ma, Ya-Nan; Huang, Song - In: International journal of services technology and management 20 (2014) 1/2/3, pp. 31-46
Persistent link: https://www.econbiz.de/10010505408