This paper proposes a new algorithm for target selection. This algorithm collects all frequent patterns (equivalent to frequent item sets) in a training set. These patterns are stored e?ciently using a compact data structure called a trie. For each pattern the relative frequency of the target...

In this technical report , two new algorithms based upon frequent patterns are proposed. One algorithm is a classification method. The other one is an algorithm for target group selection. In both algorithms, first of all, the collection of frequent patterns in the training set is constructed....

In this technical report , two new algorithms based upon frequent patterns are proposed. One algorithm is a classification method. The other one is an algorithm for target group selection. In both algorithms, first of all, the collection of frequent patterns in the training set is constructed....

Charitable organizations often consider direct mailings to raise donations. Obviously, it is important for a charity to make a profitable selection from available mailing lists, which can be its own list or a list obtained elsewhere. For this purpose, a charitable organization usually has to...

With the advent of one-to-one marketing media, e.g. targeted direct mail or internet marketing, the opportunities to develop targeted marketing (customer relationship management) campaigns are enhanced in such a way that it is now both organizationally and economically feasible to profitably...

We examine the relation between ownership structure and M&A target selection when family firms pursue public firm acquisitions. We find that family firm acquirers select targets that have lower Tobin's Q relative to non-family acquirers. Our results suggest that family firms choose to acquire...

This article presents a dataset of fatalities of domestic terrorism in Western European countries for the period 1965-2005. The Domestic Terrorism Victims (DTV) dataset, unlike others such as TWEED or GTD1, is based on local sources in each country and, consequently, it registers a higher number...

This paper contains a survey of the recent literature on the evaluation of direct marketing campaigns. We give an outline of the various stages included in such a campaign. Next, we review the statistical methods most frequently used and we review the general findings from using these methods.